There Is No Debate – Animal Charities Need More Help Than Ever

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As Donations Decline, State And Local Budgets Are Slashed And Demand For Shelter Services Increases, Helps Close The Funding Gap

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It's Easy, It's Free - Just Shop To Donate

Shop Online For The Holidays And Help Animals In Need!

Extreme weather and tough economic have resulted in more animals being neglected, abandoned or surrendered to shelters. According to the Late Fall 2011 Nonprofit Fundraising Study by the Nonprofit Research Collaborative, 65% of animal shelters, rescue and adoption groups continue to see an increased demand for their services, a trend that began years ago. The same tough economic conditions are also responsible for a decrease in donations just as state and local budgets are slashed. 54% of those with government funding received less in 2011, a trend likely to continue.

The Fall months are a key fund-raising time for animal charities and the key shopping season of the year. “Traditional fundraising methods are not yielding the same results as in previous years,” explains Chris Ruben, founder and CEO of, “so we developed a unique and powerful solution to address the shelter-funding problem. is a free and easy-to-use online Cash-Rewards-Mall featuring over 475 top-name merchants, from Amazon® to Zazzle®. No login or password needed! Animal loving consumers simply connect to their favorite online stores through and then shop as they normally would. In doing so, they can turn everyday purchases into much-needed donations that directly benefit their chosen animal charity. There is no catch and no extra cost!”

October is Adopt-A-Dog® and Adopt-A-Shelter-Dog month, sponsored by the American Humane Association and the ASPCA® respectively. “Across America animal shelters, rescue and adoption groups are working harder than ever to find forever homes for more and more animals,” says Ruben. “We want to help these organizations meet their funding needs so they can focus on the animals. Every new pet parent and animal lovers everywhere can support the shelter they adopted their new family member from simply by shopping online through Just Shop to Donate!”

About is an online community where animal lovers can shop at hundreds of well-known merchants and service-providers while turning everyday purchases into contributions that directly benefit their chosen animal shelters, humane organizations or rescue and adoption groups.

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Chris Ruben
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