(PRWEB) October 02, 2012
BookStorageOnline.com, a comparison shopping experience for the self storage industry, has its official launch today. For consumers, its main appeal is a powerful search engine that helps users identify the top storage units that meet their needs.
Like other aggregator services in industries like hotels and airlines, BookStorageOnline.com has a cost-per-customer agreement with thousands of storage facilities across the country, providing storage facilities an easy way to rent unoccupied units.
“The days of relying on Yellow Pages and billboards to bring potential renters in to a storage facility are steadfastly on the decline,” BookStorageOnline Marketing Executive Brian Barwig said. “The self storage industry has been shifting advertising dollars from more conventional advertising to more convenient and affordable internet advertising.”
On BookStorageOnline, every storage facility in the U.S. can list their information and garner a web presence for free. For users, the website algorithm will return the most pertinent storage unit based on price, distance, and size preference. This allows for a more knowledgeable user to find the best storage unit extremely quickly.
“It’s a storage search for power users,” Barwig said. “People who know what size they need and who understand our role in the market; they’re the ones who will benefit most from our advanced search functionality. This includes people who store as part of their line of work – movers, home stagers, pharmaceutical reps – as well as people who have used storage in the past.”
The website offers a unique way to connect prospective renters and storage owners. Rather than searching the Yellow Pages and finding only outdated listings or overpriced units, a customer can simply search multiple storage facilities, narrow down the perfect storage unit and then call, email or rent directly from the website.
“There are basically two types of storage unit inventory,” Barwig said. “High-demand facilities who have high occupancy are trying to maximize profit per unit – that’s an expensive unit. Low-occupancy facilities have distressed inventory – they’re trying to maximize profit overall. That’s where you can find the best deals.”
BookStorageOnline.com offers select opportunities to self storage owners by generating exposure for clients via visibility on major search engines as well as integrated partnerships with other online brands. In addition, storage owners are able to place their facility name, brand and information in front of tens of thousands of prospective tenants each month. Storage owners can list their storage facilities at no cost and only pay BookStorageOnline.com once a customer rents from their facility.