As economic, competitive, and consumer dynamics become more complex, marketers are faced with increasing pressure to deliver bottom-line growth with every investment,
Cincinnati, OH (PRWEB) October 02, 2012
Loyalty 360 –the Loyalty Marketer’s Association will host the webinar, “Securing C-Suite Support For Your Loyalty Program” presented by CAC Group on October 9, 2012 at 1 PM ET.
Industry thought leaders CAC Group President and CEO, Brad Rukstales, Chief Marketing Officer, Rob Morgan and Ron DiNella, President, DiNella Hospitality LLC and former CFO of Morton’s Restaurant Group, will discuss emerging loyalty marketing trends, new loyalty models, and best practices for getting C-Suite buy-in for your loyalty initiatives.
Discussion points will include:
- Being aware of danger signals in a loyalty program
- Strategic mapping of loyalty program design to overarching business, reputation and customer experience objectives
- Cutting edge predictive modeling, segmentation paradigms and technology innovations
- Understanding C-speak – identifying and addressing c-suite pain/passion points to build a compelling business case for your loyalty program
“As economic, competitive, and consumer dynamics become more complex, marketers are faced with increasing pressure to deliver bottom-line growth with every investment,” said Brad Rukstates, President and CEO, CAC Group. “The unique value of this webinar is that it combines breakthrough, ROI-driving loyalty strategies with direct insight from a C-Suite executive on what it takes to transition those ideas from theory into reality.”
Interested parties can learn more about this free to attend event and register at: http://loyalty360.org/conferences/event/securing-support-for-your-loyalty-program
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About CAC Group
Since its inception a decade ago, CAC Group has been a customer marketing solutions firm on a mission to empower clients with the data, insights and platforms to maximize the value of their most important asset. Today, CAC Group leverages its extensive suite of innovative, proprietary methodologies to deliver the integrated intelligence required to build and sustain profitable and measurable customer intimacy. For more information, please visit http://www.cac-group.com.
About Loyalty 360
Loyalty 360 is an unbiased, market driven, voice of the customer focused clearinghouse and think-tank that is committed to bringing loyalty to the forefront as a critical marketing strategy. A trusted source for cutting-edge research, best practices, and networking opportunities, Loyalty 360 gives members the expert insights and guidance they need to better understand loyalty and develop programs that effectively engage their customers and employees and build stronger relationships with them.