“Using digital tools to enhance the in-store shopping experience will drive larger basket size and improved loyalty for both banners.”
- Curt Alpeter, MyWebGrocer
(PRWEB) October 02, 2012
Vermont-based MyWebGrocer will power new digital services for 63 Bashas’ stores and 48 Food City locations in the Southwest. With MyWebGrocer’s services, customers can opt in at http://www.bashas.com and http://www.myfoodcity.com to receive weekly e-mails with ad specials, shopping lists, meal ideas and more.
“We strive to always improve our services to meet our customers’ ever-changing needs,” said Robert Ortiz, Vice President of Sales and Marketing for Arizona-based Bashas’ Family of Stores. “This is another example of how we're bringing value to our customers.”
In addition, Bashas’ and Food City vendors can feature relevant, targeted digital ads to feature popular brands. Ads are actionable; with one click, customers can add a product to their shopping list.
“We are very pleased to be partnering with Bashas’ and Food City, further strengthening our presence in the Southwest,” said Curt Alpeter, Executive Vice President of MyWebGrocer. “Using digital tools to enhance the in-store shopping experience will drive larger basket size and improved loyalty for both banners.”
MyWebGrocer drives digital connections between consumers, grocery retailers, and Consumer Packaged Goods brands. MWG manages digital solutions for more than 130 retailers nationally, representing more than 10,000 stores, and 90+ major Consumer Packaged Goods brands. For more information, visit http://www.mywebgrocer.com.
About Bashas' Family of Stores
Bashas’ Family of Stores – the family-owned grocer that operates Food City, AJ’s Fine Foods, Sportsman’s Fine Wines & Spirits, Eddie’s Country Store, and both Bashas’ and Bashas’ Diné markets –is an Arizona-based company founded by brothers Ike and Eddie Basha, Sr. With more than 120 grocery stores, it is one of the Best Places to Work in Arizona. Since the company’s inception in 1932, Bashas’ has given back more than $100 million to the communities it serves.
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