GAITHERSBURG, Md. (PRWEB) October 03, 2012
After more than nine years collaborating on a cause marketing effort designed to fight childhood hunger, the relationship between Shoes For Crews, LLC (SFC) and Sodexo Foundation remains a comfortable fit. SFC, a global leader in slip-resistant work shoes, will present Sodexo Foundation with a check for $21,000 today at Sodexo’s corporate headquarters in Gaithersburg, Md. To date, the partnership has raised a total of $179,000.
“We’ve had the amazing support of Shoes For Crews in this cause marketing partnership since 2003,” said Robert A. Stern, chair, Sodexo Foundation. “It was clear from the beginning that they understood the need that exists when it comes to hunger among 1 in 5 kids in this country and they were happy to step in and help out.”
The annual cause marketing campaign contributes a portion of all proceeds to Sodexo Foundation for every pair of safety shoes sold to Sodexo employees who work at schools, college campuses, corporate and government facilities and remote sites. Sales that take place within a two-month window (August and September for FY 2013) count toward the campaign.
Matthew K. Smith, CEO of Shoes For Crews stated, “Our decision to partner with Sodexo Foundation goes beyond providing safety footwear for their thousands of employees – we have joined forces to help end childhood hunger for the more than 16 million children affected by it in our nation.”
Shoes For Crews joins other Sodexo-preferred vendors involved in similar cause-marketing campaigns, which raised an additional $200,000 this year for Sodexo Foundation. Thanks to their efforts, Sodexo Foundation, in collaboration with strategic partners like Share Our Strength and YSA (Youth Service America), is able to support a full spectrum of programs that work to directly fight childhood hunger and also engage youth involvement to raise awareness and provide solutions.
About Sodexo’s Fight Against Hunger
Sodexo Inc. and Sodexo Foundation work to help end hunger in the United States. Sodexo Foundation is an independent 501(c)(3) non-profit with the mission to end childhood hunger. The foundation works to ensure that every child in the United States, especially those most at-risk, grows up with dependable access to enough nutritious food to enable them to lead a healthy, productive life. Sodexo Foundation cultivates and maintains strategic partnerships with regional and national hunger relief entities and youth mobilization organizations-all part of Sodexo's STOP Hunger Initiative, its global program to end hunger and malnutrition in the communities where it operates. Sodexo is headquartered in Gaithersburg, Md. and funds all administrative costs for Sodexo Foundation, which since 1999 has made more than $17 million in grants to end childhood hunger. Visit http://www.SodexoFoundation.org for more information.
About Shoes For Crews
Since 1984, Shoes For Crews has served the foodservice, industrial and healthcare industries with their top-rated, patented slip-resistant outsole. Their Safety Program comes at no cost to employers, and every pair is delivered with a 60-Day Wear and Compare Guarantee. To learn more about the company and SFC’s slip-resistant footwear, visit shoesforcrews.com