Matchmaking Service from Vianza Inc. Simplifies Private-Label Merchandise Sourcing for Specialty Retailers

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Vianza, the online platform for wholesale channel transactions, provides new supply chain options for private-labeling to improve retailer’s sales margins and merchandise differentiation

Vianza is a B2B wholesale collaboration and commerce platform that orchestrates transactions between indie manufacturers and specialty retailers.

Vianza found us exclusive designs with indie apparel manufacturers and managed the production of our private-label line.

Vianza, Inc., an online platform provider for the wholesale channel that brings products to market faster and profitably, today announced a new service that takes advantage of its vast network of independent design-led home, gift and fashion accessory manufacturers as well as kid’s clothing makers for retailers sourcing custom or private-label options. Vianza’s matchmaking service connects specialty retailers with vetted, trustworthy manufacturers and includes project management of the entire production process for unique only-find-it here products.

Retail subscribers use Vianza’s online platform to orchestrate all of their vendor transactions involved in the acquisition of merchandise, including sample requests, orders, shipments and payments. Vianza’s new service is available for a small transaction fee as part of its Enterprise Plan for Retailers, starting at $399/month. The minimum order value for custom product or private label projects can be as low as $10,000. Or, wholesale brands seeking to scale their production with outsourced resources also can take advantage of this service.

Wittlebee, an online-based subscription service that offers parents around the world a monthly collection of kid clothing essentials, uses Vianza to collaborate with new wholesale manufacturing sources. Specifically, Wittlebee needed a wholesale source for clothing basics that could deliver a range of sizes, colors, patterns and pieces in volume to meet their fast growth.

“Our customers’ wish for affordable kid clothing options was granted by Vianza. They found us exclusive designs with indie apparel manufacturers and managed the production of our private-label line. We gained a whole new level of efficiency in the process,” says Wittlebee CEO and co-founder Sean Percival.

Many retailers share Wittlebee’s need: fulfilling customer demand for unique and varied products, while reinforcing their own brand. A common solution is to collaborate with designers in order to create a customized product that’s exclusive to a retailer. Larger retailers have done this to much success for years by vertically integrating the supply chain where they own manufacturing, distribution and retailing of the products, or working directly with manufacturers or outsourced global buying services like Li & Fung. But, the production cost and complexity of managing this supply-chain process plus the typical enforcement of larger order minimums is cost prohibitive for small retailers and e-commerce startups building niche web-only brands. Finding the right manufacturer and designer also can be a lengthy process, with endless searches, questions and samples -- all of which a busy retailer just doesn’t have time to do.

Vianza’s matchmaking service avoids these pitfalls by enabling retailers to become a coveted source of exclusive merchandise without having to invest in managing a complex supply chain while gaining margin efficiency. For example, Vianza’s team provides a list of options to the retailer after a phone consultation in just a few week’s time. Vianza also coordinates the sampling process for the retailer and once the order is placed, its team ensures that the product is delivered on time. Retailers and their wholesale manufacturing partners can collaborate and complete the transaction (from initial order to payment to package-tracking) using Vianza’s wholesale e-commerce platform for greater efficiency.

For more information about Vianza’s Enterprise Plan for Retailers or to sign up for a trial account, customers may visit

About Vianza
Based in San Francisco, CA, Vianza, Inc. launched its business-to-business marketplace and wholesale order management platform in May 2012. Vianza’s platform provides a fully integrated “business-as-a-service” solution targeted to meet the unmet needs of specialty retail and indie, design-led product wholesalers. Additional value-add services are offered to support buyers and sellers in maximizing their business opportunities through industry leading practices, collaboration and technology. Vianza is recognized as the go-to resource for indie wholesaling and has a strong following of style bloggers, designers and retailers. For more information, visit

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Megan Prentiss
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