“Since day one it has been yurbuds’ mission to provide personalized service for all athletes. With the Inspire for Women line, we address the needs of the often underserved female athlete,” said Daniel DeVille, Director of Marketing for yurbuds.
St. Louis (PRWEB) October 01, 2012
yurbuds®, maker of the sport earphones guaranteed never to hurt or fall out, announced today the launch of its new Inspire for Women line, the perfect training partner for any female athlete.
Inspire for Women was designed by Annie Karayiannis, yurbuds creative director. Karayiannis spent time researching female athletes to gain a better understanding of the earphone size, shape and colors that would best serve their unique needs.
“The yurbuds brand has become a staple for all kinds of athletes,” said Karayiannis. “Both men and women include yurbuds as part of their essential workout gear. Knowing that women have a variety of style tastes, and often a smaller ear size, it was a priority to create a female-specific line of yurbuds.”
The Inspire for Women line is designed specifically to fit smaller ears and features all of the classic yurbuds qualities including sweat and water resistant design, FlexSoft™ comfort fit, TwistLock™ Technology and ambient noise awareness. Women can train in color with the new Inspire for Women, choosing from six options – aqua, pink, yellow, green, purple and orange.
“Inspire for Women is one of the most anticipated lines for yurbuds,” said Daniel DeVille, Director of Marketing for yurbuds. “Since day one it has been yurbuds’ mission to provide personalized service for all athletes. With the Inspire for Women line, we address the needs of the often underserved female athlete.”
yurbuds’ Inspire for Women line will be available exclusively at Target retail stores starting October 1.
As an official sponsor of the Nike Women’s Marathon, in San Francisco October 11-14, yurbuds will unveil the Inspire for Women line. Inspire for Women will be available for participants and attendees to try on and purchase. Follow the excitement at facebook.com/yurbuds and with #INSPIREFORWOMEN on Twitter and Instagram (@yurbuds).
Each yurbuds model is designed to contour to the human ear so they are comfortable and provide premium sound quality, even while in motion. Designed as true sport equipment, yurbuds are sweat proof, water resistant and allow ambient noise, such as passing cars, to be heard. Inspire for Women is the newest addition to the growing yurbuds collection. For more information on yurbuds, go to yurbuds.com.
yurbuds was founded in 2008 by Seth Burgett, President and CEO, an active triathlete and Richard Daniels, COO, a 24-time marathoner. Burgett and Daniels left their corporate roles and joined forces to improve personal performance. They have been joined by Craig Ceranna, CFO and Managing Director, to realize the company's mission: transform the athlete's experience through personalized service and exceptional audio products that integrate ergonomics and emotive design.
As a company, yurbuds was named Forbes 9th Most Promising Company in America for 2009. yurbuds has also won awards for its products and marketing, including a 2010 GOOD DESIGN AWARD and 2011 "Site of the Day" for Awwwards.
Ironman is a registered trademark of World Triathlon Corporation. Used here by permission.
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Media Contact: April Hundza, Martz Agency, ahundza(at)martzagency(dot)com, 480-998-3154