Prince Lorenzo Borghese and the Royal Pet Club Line of Royal Treatment Luxury Pet Care Products Celebrate 10 Years with HSN

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Prince Lorenzo Borghese, Founder and President of Royal Pet Club and the line of Royal Treatment luxury pet care products, celebrates its 10th anniversary with HSN. The Royal Treatment is the longest airing pet line on HSN.

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It’s been a fantastic alliance, one that has allowed us to grow the product line exponentially, and at the same time raise awareness to the plight of abandoned and forgotten dogs and cats.

October 2, 2012 – Prince Lorenzo Borghese, Founder and President of the Royal Pet Club, the web home of Royal Treatment luxury pet care products, is celebrating the line’s 10-year anniversary as a Home Shopping Network (HSN) featured product.

What began as a small, obscure brand featuring just one scent of pet shampoo and grooming spritz has grown into a popular line of luxury pet grooming products, manufactured in Italy with organic ingredients and essential oils. Now featuring 20 different scents and hundreds of products, all grooming formulas are created for the gentle skin and coat care of the world’s beloved pets. Since first appearing on HSN in 2002, Royal Treatment has become the longest airing successful line of pet products on the shopping network.

Today, the Royal Treatment line includes organic shampoos, deodorizers, paw creams, supplements, treats and other high quality pet products with ingredients like lavender, jasmine, honey and oatmeal that gently cleanse, condition, moisturize and protect without any unnecessary agents that can dry and irritate a dog’s delicate skin.

The Royal Treatment line continues to grow, with new fragrances poised to launch in late October such as Pompei Pomegranate and Passion Fruit, as well as an expanding product line that will include luxury pet beds, collars and leashes.

“It’s hard to believe it’s been 10 years already since we started promoting our pet grooming line on HSN,” Borghese says. “It’s been a fantastic alliance, one that has allowed us to grow the product line exponentially, and at the same time raise awareness to the plight of abandoned and forgotten dogs and cats, raise funds for free spay and neuter programs, and help bring an end to gas chamber euthanasia in shelters across the U.S.”

Borghese combines his animal advocacy commitments with his HSN product promotions by utilizing his on-air appearances to raise awareness for animal rights causes. Royal Pet Club donates five percent of profits, plus $2 for every new customer to Animal Aid USA to support spay and neuter programs across the U.S.

To learn more about Royal Treatment, visit http://www.RoyalPetClub.com. To learn more about Prince Lorenzo Borghese, click here. To learn more about Animal Aid USA please.AnimalAidUSA.com

About Prince Lorenzo Borghese and Royal Pet Club:

Prince Lorenzo Borghese, founder and president of Royal Pet Club and the line of Royal Treatment luxury pet care products, is passionate about the well being of animals everywhere. His line of pet-friendly organic products was originally created for his beloved Black Lab, Belle. For 10 consecutive years, Royal Treatment has been the most successful pet line on the HSN shopping channel. A vocal advocate of spaying and neutering programs, Borghese donates five percent of Royal Pet Club profits plus $2 for every new customer to Animal Aid USA to support spay and neuter programs across the U.S. Through this program, families unable to afford the cost of having their dog spayed or neutered will be able to have the procedure done for free by a top veterinarian in their community.

Borghese’s line of Royal Treatment products were developed to support pet wellness with premium, natural dog shampoos, conditioners, and other organic pet grooming supplies.

Borghese’s Royal Pet Club is the online destination for Royal Treatment’s line of natural pet spa and wellness products. Made in Italy from the finest organic ingredients and fragrance oils, Royal Treatment’s grooming products have been developed with the help of leading cosmetics manufacturers, world-renowned veterinarians, and other pet experts from around the world. Formulated in a cosmetics laboratory on the outskirts of Tuscany, Italy, all Royal Treatment grooming products are pH balanced for pet’s sensitive skin.

Borghese is President and co-founder of AnimalAidUsa.org, which in July helped rescue 144 shelter dogs and raise awareness of the cruelty of gas chamber euthanasia through the Amazing Grace Caravan. He has worked with numerous animal welfare organizations including North Shore Animal League, the Humane Society of the United States, and Animal Care and Control of NYC. He is co-founder of NYC4ACC, a group of young professionals who organize fundraisers for this city shelter, an honorary animal welfare ambassador to the ASPCA, and an ambassador to the American Humane Association.

For more information, visit the Royal Pet Club website, or Email John Falkenberg.

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