New York, NY (PRWEB) October 02, 2012
Offerpop, a leader among “next generation” social marketing software companies, announced today the launch of Photo Contest 3, the first social marketing app that allows brands to run fully integrated, mobile-optimized contests across the three biggest photo sharing platforms. With just one click, marketers can use the Photo Contest 3 app to collect contest entries across Facebook, Twitter, and Instagram.
Leading men’s clothing retailer Bonobos is currently running the first Photo Contest 3 campaign, their #Pantsformation sweepstakes. Fans and followers enter by submitting photos via Facebook, Twitter, and Instagram, and explain why they should be “Pantsformed” with a Bonobos-style makeover. When the voting period kicks off October 8th, contestants can share their entries with friends to encourage voting and spread word-of-mouth. The entry with the most votes will receive a grand prize trip to Bonobos’ New York City headquarters for a “Pantsformation” photo shoot. The contest has already received over 200 entries, and acquired more than 1,700 new Facebook fans.
“We’re always looking for ways to innovate in our marketing efforts, so it’s exciting to be among the first to leverage Facebook, Twitter, and Instagram in such a seamless way,” says David Fudge, Bonobos Director of Consumer Engagement and Innovation. “Our audience is inherently social media savvy; we’re constantly engaging with the Bonobos community across these platforms, so it was important for us to take a multi-platform approach in order to make it efficient and easy for our fans and followers to participate.”
Welch’s, Saks Fifth Avenue, and MTV’s Jersey Shore are also using Photo Contest 3 to run user-generated content campaigns. Marketers from all three brands use Offerpop’s back-end reporting features to collect user information and view a breakdown of entries across all three platforms – helping them identify and optimize their most effective channels.
“Photo contests are a powerful way for brands to leverage a key social behavior – sharing photos,” said Mark Cooper, Offerpop Co-founder and CMO. “With Photo Contest 3, for the first time, marketers can utilize the three largest photo sharing platforms to engage their community and reach a larger audience.”
Offerpop is an easy-to-use self-service platform used by marketers to create campaigns on Facebook and Twitter in minutes. Offerpop works with customers across the globe, including American Eagle Outfitters, Disney, Microsoft, Tesco, Universal Music, and Walmart. Brands use Offerpop to run promotions, sweepstakes, and fan engagement programs week in and week out. The platform channels natural social gestures to drive fan acquisition, brand awareness, and repeat purchases. Offerpop is a Facebook Preferred Marketing Developer, qualified by the PMD program in Apps.
For more information, please contact Michael Cecil, at Michael(at)Thunder11(dot)com or Mairead Ridge, at Mairead(at)Offerpop(dot)com