Survey Says 76.4% of Dog Owners Have Shopped Online for Pet Supplies

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Australian pet supply firm Online Pet Accessories confirms the growing trend of online pet supply sales, and cites many factors for the current success of the industry.

Pet Shop

Online Pet Accessories

We have been very successful online. We have seen our online business grow every year. Our customers are happy with our selection, and they enjoy knowing exactly what is available to them, simply by visiting our site.

DoggyLoot, a US deal aggregator that specialises in pet supplies, recently surveyed 500 dog owners. The survey covered spending and shopping habits for pet supply purchases. The survey basically confirmed the suspicions of many in the online pet supply industry: more pet owners are shopping online more often and spending more money per purchase.

According to numbers assembled by DoggyLoot, online sales of pet supplies have experienced an annual growth rate of 12%. In Australia alone, the online pet supply industry is projected to be worth $78 million for the 2012-2013 period. This is in line with the numbers reported on the survey.

Of the dog owners surveyed, 76% were female and 24% were male. 33% were aged 25-34, 22% were between ages 35-44, 19% were between 45-54 years old, 15% between ages 18-24, 9% were aged 55-64, and 2% were 65 years and older.

The survey said, as referenced, that 76.4% of dog owners have made at least one online purchase for their dog. 35% said they spend between $500 and $999 per year on their dogs, while 31% spend $100-$499. 21% spend $1,000-$1,999, 7% spend $2,000-$3,499, 1% spend $3,500-$4,999, and 2% spend $5,000 or more per year. 3% reported that they only spend $99 or less per year on their dogs.

The survey concluded that people still spend most of their money at local bricks and mortar stores, with 21% spent online, 52% in a local store, and 27% for services such as grooming and veterinary care. When the numbers are adjusted by eliminating the services, which aren’t available online, the numbers show that 28.8% of retail pet shopping was done online.

Online shopping was found to be fairly consistent with general commerce hours, with 25% shopping between 6AM and 12PM, 38% between 12PM and 6PM, 34% between 6PM and 12AM, and 3% shopping between midnight and 6AM. Most dog owners shop online on Saturdays with 33%, followed by Fridays with 17%.

The survey also showed what dog products these dog owners buy most. On top of the list are toys with 72%, followed by medicine with 63%. The rest follows: accessories with 61%, collars and leashes with 56%, food with 40%, chews with 39%, and other products at 3%.

Jason Balchand, Owner of Online Pet Accessories, an online pet supply company in Australia, says that the numbers are in line with what he has seen: “More and more people are shopping online; we’re not surprised to see the trend confirmed by yet another survey. If there’s anything you can project about online sales, it’s that they will continue to rise as more people embrace the online culture, and more people realise how convenient it is.”

Balchand continued, “We have a bricks and mortar store in Ellenbrook. Many of our customers make their first online purchases from us. They buy one or two items online because they don’t have time to drop in and pick them up. Once they find out how easy and convenient it is, some of them decide to make the majority of their purchases online.”

Balchand concluded, “We have been very successful online. We have seen our online business grow every year. Our customers are happy with our selection, and they enjoy knowing exactly what is available to them, simply by visiting our site. Sometimes, when you go to a store, you drive all the way there, only to find that they are out of your item. That simply doesn’t happen when you’re shopping online.”

Online Pet Accessories is a pet supply store that serves all of Australia. They are your one-stop online pet shop which offers discount supplies for your pet needs. Call them at (08) 9296 7544 for orders or visit their website to view their wide range of pet products: http://www.petshop-online.com.au/

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