We foresee exponential increases for the next two or three years, until almost everyone has a smartphone and does business on it. Businesses can either choose to embrace the smartphone boom or get left behind.
Perth, Western Australia (PRWEB) October 03, 2012
In a recent blog post, Oracle Digital revealed the results of proprietary information regarding Internet traffic patterns of their clients. The information was revealed, and the identities of the companies remained anonymous, but the quality of information was rare in its specific and informative nature.
The post also cited other articles concerning mobile traffic, and came to a few industry-defining conclusions. The most important finding was that clients of Oracle Digital, combined together across all industry sectors, saw an increase of 103.52% in visitors using smartphones to connect with their websites.
The data was extracted by comparing the percentages of mobile traffic on clients’ websites from 2011 to 2012. The industry that had the highest increase was the finance and lending industry, which saw a 280.74% increase in the percentage of mobile visits from 2011 to 2012. Home builders saw an increase of 184.52%. The full survey is on the Oracle Digital website, but the numbers are clear: the percentage of mobile users is rising at an exponential rate.
According to the post, there are some very compelling reasons for the increase. The first and most important number cited is that 59% of all mobile phones globally now have smartphone capabilities, giving them the ability to use their mobile phones to connect to the Internet. International Data Corporation (IDC) projects that by 2014, this number will rise to as much as 85%, resulting in an even steeper rise in mobile visits.
The post also cites EBay and Neilson information concerning the use of smartphones to connect and conduct business on the Internet. The web marketing firm out of Perth goes further than quoting statistics in their post, though; they give solid advice for businesses to make sure they can maximise their sites for mobile visits and avoid “leaving money on the table.”
Oracle Digital advises that, most importantly, business owners must first visit their own websites on smartphones and tablets, and experience their websites’ mobile capabilities for themselves.
James Corby, Business Development Director of Oracle Digital, feels that businesses cannot afford to ignore the data presented in his post: “This is some of the most important data we have seen for a long while, and is a clear indication of how business is being done on the Internet, both for now and in the future.”
Corby continued, “The current smartphone boom is going to have as much of an effect on how companies do business as the original Internet explosion did. There is no way I can overstate the importance of these facts: if you want to do business in the future, you will have to have a strong Internet presence, and your website will have to be mobile-friendly. It simply won’t work any other way.”
Corby concluded, “The data is clear, and the numbers don’t lie. People are flocking to the Internet in droves using their smartphones, and there is no end in sight. We foresee exponential increases for the next two or three years, until almost everyone has a smartphone and does business on it. Businesses can either choose to embrace the smartphone boom or get left behind.”
Oracle Digital is a one-stop Perth web marketing firm that specialises in maximising your Internet presence by combining traditional SEO with online branding and communication strategies. For more information, check out their website here: http://www.oracledigital.com.au/ or call them at 1300 899 851.