Facebook Ads Popular With Small Business Owners, But They Wish For More Information from Them

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5StarControl takes on the topic of a recent Mashable story highlighting the use of Facebook ads by small businesses, and their feedback on how Facebook could make the metrics even better.

5 Star Control has taken on a new story on Mashable which outlines the pros and cons of using Facebook ads as a method of online marketing for small business.

5StarControl issued a statement that small business may be restrained by the amount of information they can gleam from their advertising on Facebook, and while they feel it is worthwhile, wish they could receive the same amount of information as they do through Google, according to the Mashable story.

Facebook was founded in 2004, and in a short amount of time has grown to become the social media company that is used the most worldwide. Facebook claims to have more than 950 million users, and hosts pages for over 7 million different businesses.
Businesses small and large can have a Facebook page, where they can interact with their customers online. Most of Facebook’s revenue comes from marketing, where businesses can take out ads that appear on users’ Facebook pages, and they can also sponsor their posts so that a larger audience will see the post. According to Mashable, small business owners like how immediate Facebook ads are, but are frustrated at the inability to track their return on investment.

One advertising rival is the search engine, Google. Google is one of the most visited websites on the internet, and is no longer just a company for searching the internet, but has also become one of the biggest names in internet advertising. Through Google Adwords and Adsense, companies can easily advertise with Google, paying on a per click or per impression basis. Businesses that use Google for advertising also have a wide array of statistics at their fingertips, so they can track a customer from the moment an ad was seen all the way until a purchase is made.

Mashable is one of the largest sources for technological news and information on the internet. Their website, mashable.com claims to host more than 20 million unique visitors every month, who visit the website in order to read news and analysis regarding all things of the digital world. Mashable is also one of the forerunners into social media networking, boasting more than 6 million followers on various social media networks such as Facebook and Twitter.

The Mashable article highlights how many small business owners can see the success of Facebook ads, and would like Facebook to continue to improve the quality and quantity of the information available to its users. The small business owners interviewed would like to see Facebook continue to cater to them and listen to their feedback, in the hopes that Facebook will become an even better way to market themselves online.

5StarControl is a forum about small business articles in the area of reputation management.

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