ASG Software Solutions Selects Lifeboat to Distribute Backup and Archiving Solutions in North America

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Move seen as key to creation of North American solution channel

Lifeboat Distribution, an international specialty software distributor for virtualization and other technically sophisticated products, today announced that it had been selected by ASG Software Solutions (ASG), to help create a North American network of resellers for that company’s industry-leading backup and archiving solutions. ASG Software Solutions (ASG), a recognized innovator in enterprise IT software solutions, acquired data protection market leader Atempo in 2011. Atempo’s suite of products, Time Navigator™, Live Navigator, Live Backup™ and Digital Archive™, is the backbone of ASG’s data protection offering.

ASG’s data protection suite addresses customer requirements for the protection of digital assets, storage resource optimization and capacity planning, metadata management and e-discovery accessibility and compliance requirements.

“In order to fully realize the market opportunity, we must be aggressive in establishing a North American channel presence for our data protection solutions,” said Kirk Dauksavage, Executive Vice President of Worldwide Sales and Marketing, ASG Software Solutions. “With their expertise, channel know-how and track record of helping companies like ASG, we’re confident that Lifeboat will help us build a vibrant, proactive network of ASG resellers across the United States and Canada.”

“We’re delighted to add ASG’s data protection software to our portfolio,” said Dan Jamieson, Vice President and General Manager, Lifeboat Distribution. “It’s a perfect value-added line extension for our resellers as they help their customers deal with exponential data growth and the increasing complexity involved in meeting requirements for long-term archiving, e-discovery and regulatory compliance.”

The data protection suite is a high performance, scalable solution for heterogeneous environments with a sophisticated data restore function. ASG offers complete enterprise server data protection, including virtual machines, as well as protection for databases, laptops and desktop computers to ensure all organization data is properly secured and preserved.

Resellers and solutions providers interested in offering ASG data protection solutions should contact Lifeboat by phone at +1.800.847.7078 (US) or +1.888.523.7777 (Canada), or by email at sales(at)lifeboatdistribution(dot)com. ASG will also participate as a sponsor of Lifeboat’s October 2012 Partner Business Development Summit in Atlantic City, NJ. Resellers may learn more about the business opportunities with ASG data protection software by registering to attend this event at

About ASG |
A recognized innovator in enterprise IT and business software solutions, ASG Software Solutions has been optimizing 85 percent of the world’s most complex IT organizations for over 25 years. We create and deploy unique software solutions that reduce cost, mitigate risk and improve service delivery throughout the IT lifecycle. ASG’s comprehensive solutions help you solve today’s challenges, such as cloud computing and big data, while driving your business forward by providing insight and control across cloud, distributed and mainframe environments. For more information, visit us at, follow us on Twitter at @asgsoftware, or visit our Facebook page at

About Lifeboat Distribution
Lifeboat Distribution, a subsidiary of Wayside Technology Group, Inc. (NASDAQ: WSTG), is an international specialty software distributor for virtualization/cloud computing, security, application and network infrastructure, business continuity/disaster recovery, database infrastructure and management, application lifecycle management, science/engineering, and other technically sophisticated products. The company helps software publishers recruit and build multinational solution provider networks, power their networks, and drive incremental sales revenues that complement existing sales channels. Lifeboat Distribution services thousands of solution providers, VARs, systems integrators, corporate resellers, and consultants worldwide, helping them power a rich opportunity stream, expand their margin+ services revenues, and build profitable product and service businesses. For more information, visit, or call +1.800.847.7078 (US), +1.732.389.0037 (International), +1.888.523.7777 (Canada), or +31.36.8200.236 (Europe). Follow Lifeboat Distribution on Twitter (@LifeboatVAD) and Facebook (LifeboatDistribution).

Lifeboat is a registered trademark, and the World View hexagon is a trademark of Lifeboat Distribution in the US and other countries.

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