(PRWEB UK) 3 October 2012
Cars are safer now than ever before with side curtain air bags and active head restraints, however for over half of men (52%) a vehicles safety features aren’t the most important factor when purchasing a car.
According to new research carried out by Opinion Matters on behalf of national car supermarket Carcraft almost half (47%) of men are more interested in a new vehicle’s speed, gadgets and image rather than it’s safety features. This contrasts with the 60% of women who felt safety was the most important factor when deciding on a new vehicle.
The research additionally discovered that women also favour the comfort of a vehicle’s ride (58%) and its fashion credentials (5%).
A spokesperson for Carcraft commented, “Men still look first at the 0-60 time when deciding on their new car, rather than looking at it’s Euro NCAP rating. Women however are more impressed by a vehicle’s internal attributes such as the safety features and the comfort of the ride.”
Michael Guttridge, business psychologist added, “Research shows that generally men are more likely to be risk-takers than women and young men in particular more aggressive. They also express their aggression in direct ways and become more competitive when driving – hence their interest in fast cars.
“Evolutionary psychology suggest that these behaviours would have helped a male survive and find a mate more easily.”
For more information please contact Ben Ormsby at Smoking Gun PR on 0161 839 1986 or carcraft(at)smokinggunpr(dot)co(dot)uk
Notes to editors
The research was carried out by Opinion Matters on 2,000 UK respondents by Opinion Matters in April 2012.
Cacraft has 11 showrooms nationwide, with thousands of cars available to suit all budgets. All cars are HPI checked and go through a rigorous 120 point inspection by qualified mechanics. Instant finance is available, and free seven day drive away insurance means customers can simply arrive, then leave the showroom with a new car.