New York, NY (PRWEB) October 02, 2012
OnBuzz™ and the Film Society of Lincoln Center today announced the first Reach for the Stars Aspiring Filmmakers Contest, a national contest to determine the best micro- movies produced on new media devices by young filmmakers ages 13 to 17. The winners of the contest will be announced at an October 13 red carpet awards ceremony as a featured part of this year’s celebration of the 50th Anniversary of the New York Film Festival.
Developed by OnBuzz™ in cooperation with the Film Society of Lincoln Center, the Reach for the Stars contest is designed to demonstrate the convergence of technology and entertainment, and to highlight and encourage a new form of rapid filmmaking that is being produced by young people with smart phones, tablets and other media devices for distribution via social networks and the Internet.
OnBuzz™, a first-of-its-kind family entertainment social network that links families to one another and to virtuous entertainment and products, joined forces with the Film Society to create a platform that would enable teens to showcase a new form of viral storytelling and communication that is evolving through the widespread availability of powerful new media devices and instant worldwide distribution.
The contest is the first in a series of efforts by OnBuzz™ to explore the evolution of technology and entertainment. The theme of this initial contest is how family and friends can connect through mobile devices and social networks to share powerful, uplifting and encouraging entertainment in a buzzworthy way.
“Technology and entertainment are converging at breakneck speed, dramatically changing the way we communicate and create,” said OnBuzz™ CEO Alan Elias. “No group is more in the forefront of this convergence than teenagers, and no platform is more vital to its development than mobile phones with powerful video capability and access to social networks and the Internet. It is critical to understand how this convergence is changing our world and to support it in a positive way.”
A 2011 Nielson survey revealed that teens watch 150% more videos on their mobile device than any other age group combined and data usage among this age group has increased 300% in the past year. Teen’s interaction with content is changing the media landscape. “OnBuzz™ recognizes the shift from texting to video creation and sharing among this age group, and has created a high-profile event to encourage teens to produce uplifting micro-movies that will go viral around the world,” said Elias.
OnBuzz™ and the Film Society of Lincoln Center have joined forces to leverage these emerging trends and to demonstrate the power of storytelling in the hands of these current and future filmmakers, while also encouraging them to continue advancing the creative process.
Elias stated, “We believe the future of entertainment in America lies in the imagination of our teens. We want to fan the flame of their creative talent by providing this life-changing opportunity with the Film Society of Lincoln Center.”
Rose Kuo, Executive Director of the Film Society of Lincoln Center said, “Our core mission is to recognize and support new filmmakers and to enhance awareness and accessibility and understanding of the art among a broad and diverse film-going audience. The Film Society is excited to partner with OnBuzz™ in our first-ever effort to enable aspiring teen filmmakers to showcase their talent through the convergence of technology and entertainment.”
The contest began with the acceptance of entries on September 25 and will run until October 6, when the top 10 semi-finalists will be determined by the most popular videos. Teens ages 13 to 17 are eligible to enter original 3-minute short videos shot on a mobile device. All contestants are required to meet all contest rules and regulations to qualify for entry, and all eligible videos will be posted on the OnBuzz™ website for viewing and voting: http://www.OnBuzz.com.
The panel of judges will then choose the top five finalists based on the following criteria; 25% creativity and originality, 25% overall quality and appearance of videos, 25% relevance to the family and connectivity contest theme, and 25% to the total number of views of the video. The top five finalist film winners, along with two family members, will be given a free trip to New York City for the October 13 red carpet award ceremony at 4:00 p.m. in the Elinor Bunin Munroe Film Center at the 50th Anniversary of the New York Film Festival. Each finalist will premier their film in front of 90 distinguished guests made up of movie producers, media executives, business leaders and media.
OnBuzz™ is America’s first family entertainment social network linking families to one another and to virtuous entertainment and products. OnBuzz is the unique convergence of technology and entertainment where the two come full circle and become one.
ABOUT THE FILM SOCIETY OF LINCOLN CENTER:
Under the leadership of Rose Kuo, Executive Director, and Richard Peña, Program Director, the Film Society of Lincoln Center offers the best in international, classic and cutting-edge independent cinema. The Film Society presents two film festivals that attract global attention: the New York Film Festival, currently planning its 50th edition, and New Directors/New Films which, since its founding in 1972, has been produced in collaboration with MoMA. The Film Society also publishes the award- winning Film Comment Magazine, and for over three decades has given an annual award — now named “The Chaplin Award” — to a major figure in world cinema. Past recipients of this award include Charlie Chaplin, Alfred Hitchcock, Martin Scorsese, Meryl Streep, and Tom Hanks. The Film Society presents a year-round calendar of programming, panels, lectures, educational programs and specialty film releases at its Walter Reade Theater and the new state-of-the-art Elinor Bunin Munroe Film Center.