(PRWEB) October 04, 2012
In late may this year Google announced that it would be re-branding its Product Search as Google Shopping and it would be only showing paid search results. This change comes into effect October 1 in the US and Europe and Samuel Junghenn founder of Online Marketing Agency Think Big Online suggests [e-commerce stores prepare for the change.
“Some businesses may see a drop in their search traffic volume from Google when this switch is made so they should be taking proactive steps to manage this shortfall. Setting up a paid Google Shopping campaign should ensure no drop occurs on October 1st and may even see an increase in traffic.” Said Mr Junghenn.
Brooklyn-based start up Etsy has already taken steps to ensure it’s 800,000 sellers don’t see a shortfall in traffic investing $250,000 in Google Product Listing Ads for the remainder of 2012. Etsy is a startup that hosts shops and has generated $500 million in sales this year alone.
The move by Google to replace the Product Search functionality with Google Shopping was to help improve the quality of search results. Sameer Samat VP of Product Management at Google said the company believes that if merchants are paying to have their products appear, they’re more likely to keep their product information accurate and up to date.
A side benefit to Google of an improved Product Search should be an increase in users choosing Google over Amazon to purchase products. A recent survey showed that shoppers were turning to Amazon to research their online purchases over Google. So this change seems to be a response to this research study.
If you’re an ecommerce store and would like to capitalize on Google Shopping then simply contact Samuel Junghenn at: [http://www.thinkbigonline.com/ecommerce-website-design/