Bendons Loveable Besties Campaign Breaches Guidelines

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A Facebook marketing campaign called Bendons Loveable Besties has been ruled in breach of the Advertisers Code Of Ethics and removed from Facebook. Samuel Junghenn founder of Online Marketing Agency Think Big Online said this was bound to happen.

I strongly advice all businesses of all sizes engaging in Social Media to work with expert advisors who can help stop these kinds of issues. You can create effective Facebook campaigns within the confines of Advertising Standards.

A Facebook marketing campaign called Bendons Loveable Besties has been ruled in breach of the Advertisers Code Of Ethics and removed from Facebook according to the Advertising Standards Board. Samuel Junghenn founder of Online Marketing Agency Think Big Online said this was bound to happen.

“Too many businesses are tackling social media without understand how to engage the audience within the confines of Advertising Standards. While the campaign was an initial success it was obviously in breach of Advertising Standards and should not have been put live in the first place,” said Mr Junghenn.

A recent ruling by the Advertising Standards Board means that businesses are now responsible for the content that they post as well as the content their users post. As such businesses should remove inappropriate posts, images and comments immediately to reduce the risk of being fined.

In this case fans were encouraged to post images of them selves and their best friends in their underwear in return for the chance of winning a prize. The posting of the images was the part deemed to be in breach of the Advertiser Code Of Ethics with regard to community standards.

“I strongly advice all businesses of all sizes engaging in Social Media to work with expert advisors who can help stop these kinds of issues. You can create effective Facebook campaigns within the confines of Advertising Standards.” Said Mr Junghenn.

If you’d like to create a Facebook campaign which drives new business and fan engagement then contact Samuel Junghenn at: http://www.thinkbigonline.com/social-media-marketing/

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Alisa Phanchalad