Portland, OR (PRWEB) October 04, 2012
Axiom EPM, a leading provider of financial planning and performance management software, announces the hiring of Abe Cohen as new Director of Marketing and Karen Nychay as new Healthcare Practice Manager. Both positions will be instrumental in the company’s continued strong growth, which saw a jump in revenue of 60 percent over the first two quarters of 2012 as compared to the previous year.
Cohen held a variety of leadership positions during his 12 year career at IBM and was most recently the Director of Business Analytics Marketing. In this role, Cohen had global accountability for demand generation across IBM’s diverse set of analytic software offerings and spearheaded the highly successful “Smarter Analytics” initiative delivering analytics thought leadership to LoB executives, industry analysts and press through an integrated marketing campaign with broad global reach. Cohen has a strong track record of overachieving revenue objectives, and brings with him a wealth of experience in performance management software. As Axiom EPM’s new Director of Marketing, Cohen will oversee all marketing strategy, including market analysis, messaging, advertising, demand generation, events, AR, PR, digital marketing, communications and sales promotion.
With over 20 plus years of experience in the healthcare industry, Nychay has deep industry expertise in the areas of budgeting, planning and cost accounting solutions. Most recently the Senior Decision Support Analyst for Seattle Cancer Care Alliance, Nychay acted as an internal consultant to the Breast Oncology and Gastrointestinal Oncology programs, supporting strategic planning and program operations. Prior to that, Nychay held the position of Financial/Decision Support Analyst for Skagit Valley Hospital where she was instrumental in the financial planning process and served on the Business Development Committee.
As Axiom EPM’s new Healthcare Practice Manager, Nychay will work collaboratively with clients and the Axiom EPM product marketing team to develop and execute system implementation plans across system design, configuration, user training and go-live phases.
Michael Choi, CEO, Axiom EPM, stated, “We’re thrilled to welcome both Abe and Karen to the Axiom EPM team. They both exhibit deep expertise in performance management solutions and we’re confident they will be integral to our organization as we continue our strong pattern of growth and client acquisition.”
About Axiom EPM:
Axiom EPM is an Enterprise Performance Management (EPM) software company that specializes in Performance Management solutions to mid-market and large-enterprise organizations around the world. Axiom EPM provides customers with a unified performance management platform that embraces and extends familiar Microsoft Excel functionality while providing unmatched modeling flexibility and enterprise performance.