Market Engineering, Inc. Now Offers Innovation Businesses Tools Almost Free

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After five years of a national and worldwide depression, people and businesses still seek opportunities. We all hold responsibilities to share knowledge ways to develop revenues. Just $79 for a complete, unique, proven innovation business. And 20% of revenues go to museums and other worthy organizations. Please share this information with others.

Imagine you've been hired to build a bridge.

”It’s not how many ideas you have. It’s how many you make happen."
-- Accenture

User comment: "You managed to force our entire team to focus on difficult and important issues. Results are remarkably effective in terms of eliciting customer preference." Dave Schwartz, VP, EDCON, Inc.

Now, imagine being hired to build a bridge. The site is challenging, yet manageable. What is the next step? Ordering steel and rivets? No. Engineering comes first, and engineers begin with questions. What questions are required for engineering an innovation?
Results of asking and answering specific questions deliver dozens of benefits. Brand equity: Greater cash flow, faster cash flow, and lower cost of sales. Acceleration: Consistent improvement in time, risks, and costs of business decisions.: Marketing Focus: Moving from product language to market vision.

The Identity InnoKit™ is a formal process of asking and answering questions, then developing a synthesis of results effective in business, product development, and marketing. These questions have been tested for over 24 years. (Other InnoKits provide processes for strategy, marketing, and more.)

Imagine the time and trouble saved if these decisions were resolved for each innovation, early and well. Name, Functional Class, Short Description, Future Intentions, Customer, Stakeholders, Stakeholder Requirements, Needs by segment and stakeholder. Stakeholder Benefits by segment, Value by segment, Differentiation, Competitive Arena(s), Competitive Factors in each segment, Uniqueness, Positioning, Position Statement, Slogan, Value Promise, Brand Concept, Purpose, Mission (of business or product).

Results are achieved via facilitated brainstorming. Teams deliver richness and breadth of perspective not available from any single person. Teams produce lists of answers, and the InnoKit provides voting processes to create focus. Imagine the time and trouble saved if the decisions above were resolved for each innovation, early and well.

User comment: "You managed to force our entire team to focus on difficult and important issues. Results are remarkably effective in terms of eliciting customer preference." Dave Schwartz, VP, EDCON, Inc.

Longer Term Benefits include: Wealth, wealth creation, confidence, process, process acceleration, better business decisions. Decisions made effectively. Productivity, clear focus, understood requirements, optimized team assignments. Tested business processes. Ranges of action options, not just one.

Can your innovation processes achieve these results? InnoKits can! Identity InnoKit. Just $79. To help licensees, the blog at http://www.InnovationToolKits.com supports use of InnoKIts and a dialog for licensees of InnoKits.

One more thought for your business. Strategy! An entirely different matter. The Operations InnoKit™ will be available October 29.

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Gary Lundquist
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