Dallas, Texas (PRWEB) October 03, 2012
The video, which launched in June as part of the association’s Hands-Only CPR mobile training tour and awareness campaign, has been viewed nearly 300,000 times. The Bee Gees’ 70s disco classic, “Stayin’ Alive,” is the near-perfect rate for doing chest compressions during CPR and is the centerpiece of the campaign.
Hands-Only CPR has just two easy steps: If you see a teen or adult suddenly collapse, call 9-1-1 and push hard and fast in the center of the chest to the beat of the Bee Gees’ “Stayin’ Alive.”
“We used motion capture technology to provide accurate human motions and chest compressions to the animation,” said Mike Duffy, Executive Producer at Janimation. “We integrated Saturday Night Fever's "Stayin’ Alive" as the beat track to the compressions, which makes it easy to recall the speed in an emergency situation.”
The video’s art direction and overall character style was based on the request to keep the characters and environment inclusive and simple. The American Heart Association plans to localize the video for different countries, which includes varying the people’s clothing and backgrounds as well as the languages to create a relevant look and feel for each country to increase the impact and effectiveness of the messaging.
“It was an honor to be a part of the American Heart Association’s "Hands-Only CPR" campaign,” said Steve Gaçonnier, CEO and Chief Creative Director at Janimation. "It’s not everyday that we get to work on a project that will actually save people’s lives.”
Janimation is a Dallas-based award winning, full service production studio providing live action shooting, 2D and 3D animation, interactive, editorial, and creative for the feature film, commercial, corporate and video game industries. With over 19 years in digital production, Janimation has produced broadcast commercials for a multitude of national brands assisting them in making a huge impact with branding, product launches, promotions, educational and direct response solutions.
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