Phoenix, AZ (PRWEB) October 04, 2012
Smashburger, the nation’s fastest growing “better burger” restaurant and Phoenix’s Best Burger, as voted by the readers of Phoenix New Times and Arizona Foothills Magazine, is set to open its newest Valley location on Wednesday, October 10 at the Marketplace at South Mountain at 2415 E Baseline Road in Phoenix. This is the 11th of 30 Phoenix-area Smashburgers that local franchisee SunWest Burgers, Smashburger’s two-time Franchisee of the Year and recent recipient of Smashburger’s Leadership award is slated to open over the next five years. The other Phoenix-area restaurants are located in Avondale, Glendale, Mesa, Peoria, Phoenix and Tempe.
At Smashburger the secret is in the smash. They start with 100-percent—fresh, never frozen, Certified Angus Beef and smash it on a 400 degree flat grill to sear in the juicy flavor. To further the “better burger” experience, every Smashburger is served on a butter toasted artisan bun and topped with a selection of real cheeses, the freshest produce, and top-quality condiments.
“We developed the Phoenix menu to reflect the spicy flavors of the region,” says Smashburger Founder & Chief Concept Officer Tom Ryan. “Guests have really enjoyed the Arizona specialty items at our other Phoenix locations and we look forward to bringing these to the south Valley.”
Each Phoenix-area Smashburger will feature a regional menu created with regional flavors and tastes in mind. The Phoenix menu includes the signature Arizona Smashburger, which is a 100-percent Certified Angus Beef burger, topped with habanero cheese, guacamole, lettuce, tomato, onion, chipotle mayo and fresh jalapenos on a chipotle bun. Phoenicians can also enjoy the Arizona Devil Dog topped with habanero cheese, guacamole, fresh jalapenos, spicy chipotle sauce and tomatoes on a lightly toasted poppy seed bun as well as the Arizona Cobb Salad featuring a mix of fresh greens, applewood smoked bacon, cheddar cheese, tomatoes, onions, guacamole and fresh jalapenos topped with spicy chipotle dressing.
Smashburger’s signature recipes and create your own burgers are smashed fresh, served delicious every time. But Smashburger is more than just burgers. The restaurant also serves up delicious chicken sandwiches, grilled and seared hotdogs, and delicious salads, with an array of sides like veggie frites and rosemary and garlic–seasoned Smashfries. Guests can pair their meals with beer, wine, handspun Häagen-Dazs shakes, and root-beer floats.
“This is an exciting time for us as we continue our expansion in the Phoenix area,” says Kurt Riske, Brand Manager for SunWest Burgers. “We already have locations in central and north Phoenix and we think that residents in the South Mountain area will enjoy our great-tasting burgers and chicken sandwiches.”
Smashburger is the country’s fastest growing, fast casual “better burger” restaurant. Its hand-crafted burgers are made with fresh, never frozen, 100% Certified Angus Beef, that are “smashed”, seared and seasoned on the grill to juicy perfection for every individual order. Guests can create their own burger masterpiece or enjoy one of Smashburger’s innovative signature recipes, including a unique burger for every local market that highlights the distinctive flavors of that region. Smashburger also serves tender marinated grilled or crispy chicken sandwiches, grilled and split hot dogs, freshly prepared entrée salads, kids meals, handspun Häagen-Dazs® shakes and an array of signature sides. Developed and owned by private equity firm Consumer Capital Partners (CCP), Smashburger operates and develops both corporate and multi-unit franchise territories across the country with 170 restaurants nationwide. Smashburger topped the Forbes Most Promising Company list in 2011 and was also named to the 2011 Inc. 500 list. It is the recipient of the International Council of Shopping Centers 2011 Hot Retailer Award. To learn more, visit http://www.smashburger.com.
About Consumer Capital Partners
Denver-based Consumer Capital Partners (CCP) is an innovative private investment and concept development firm focused on multi-unit retail businesses, primarily in the restaurant industry. CCP has deep experience in the fields of private equity, brand, concept and product development and strategic consulting. To learn more about CCP, please visit http://www.consumercp.com.
About SunWest Restaurant Concepts, Inc.
A subsidiary of Phoenix-based SunWest Restaurant Concepts, SunWest Burgers LLC principals--David Doty, Chuck Riske and Robin Yoshimura-- collectively bring over 40 years of restaurant industry experience to Smashburger. Early 2009, they signed a 30-unit development agreement with Smashburger to develop units in Maricopa County over the next five years. They are a Founding Club franchisee member and part owner in the overall company developing the Smashburger brand. SunWest recently received the "2012 Leadership" award from Smashburger for their outstanding performance in the Phoenix market, after previously earning “Franchisee of the Year” in both 2010 and 2011. SunWest also operates 5 Jerry’s Restaurants and 6 Black Bear Diners in Arizona, Nevada and Oklahoma.