HookLogic is a Finalist for Most Innovative Dealership Solution of 2012

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Lead2Show to be presented onstage at DrivingSales Executive Summit

HookLogic’s Lead2Show solution has been named a finalist for the DrivingSales Innovation Cup Award for the Most Innovative Dealership Solution of 2012. Lead2Show was selected by a panel of dealer judges from a very competitive field and will be presented onstage at the 2012 DrivingSales Executive Summit (DSES), held Sunday, October 21st through Tuesday, October 23rd, 2012 at the Bellagio Las Vegas.

“We are honored to be a finalist for the 2012 Innovation Cup Award. Over the last year, our Lead2Show solution has evolved with anticipation of new market trends, consumer behaviors, and dealer needs. Progressive dealers across the country have stopped guessing and are using factual data to execute on more sales and lower advertising costs. This recognition further validates that we’re moving our technology in the right direction, and we’re more motivated than ever to continue doing so,” said David Metter, president of automotive for HookLogic.

HookLogic is the industry leader for understanding and influencing shopper decisions to win the moment of truth. HookLogic’s Lead2Show solution is an industry-leading tool that automatically determines if a third-party or OEM lead is ready to buy. Lead2Show instantaneously auto responds to the in-market consumer with a customized offer to generate incremental showroom visits. HookLogic uses best-in-class data sets from partners like RL Polk and Dataium as well as off-line data matching from call tracking providers to generate the highest quality and most desirable showroom visits for dealers’ sales teams.

DrivingSales created the Innovation Cup Awards to recognize solutions introduced or enhanced in 2012 whose innovative approaches have produced significant results for dealers. Dealership solution-providers submitted applications online, vendor names were blanked out, and a panel of dealer judges selected the finalists. Finalists will present their solution onstage at the DSES on Monday, October 22nd. A panel of dealer judges will then ask questions of each presenter and score each product. The solution with the highest score will win the Innovation Cup Award for “Most Innovative Solution of 2012.”

“We believe the Innovation Cup Award represents one of the highest accolades our industry has to offer its dealership solution providers: the vote of those who understand its benefits the most - auto dealers,” said DrivingSales Founder and CEO Jared Hamilton. “We congratulate HookLogic on being recognized as an outstanding innovator by auto dealers and we look forward to seeing this exciting and progressive solution presented onstage at the DrivingSales Executive Summit!”

The Innovation Cup Award is part of an exciting DSES line up this year, which includes high-profile keynotes from Billy Beane of ‘Moneyball’ fame, SEO ‘superstar’ Rand Fishkin, mobile experience expert Luke Wroblewski, renowned leadership trainer Jim Dance, prominent Northwestern University marketing professor Florian Zettelmeyer and an exclusive presentation from Facebook and Google. Last year's summit was standing room only, and although DSES 2012 will allow for an expanded number of registrants, it is expected to sell out. Register online for the 2012 DrivingSales Executive Summit Automotive Conference.

For more information about the Innovation Cup Award, go to http://www.drivingsalesinnovationcup.com/. For more information about the DrivingSales Executive Summit, visit: http://www.DrivingSalesExecutiveSummit.com or contact dses(at)drivingsales(dot)com. Stay tuned for DSES news as it develops on http://www.twitter.com/drivingsales and on facebook.com/drivingsales. Participate in the conversation with the #DSES hashtag as preparations continue throughout the year.

About HookLogic's Incentive Solutions for the Auto Industry
HookLogic is the industry leader for understanding and influencing shopper decisions to win the moment of truth. HookLogic solutions are easily implemented, work with nearly any marketing medium and enable end-to-end reporting and optimization. Headquartered in New York City, the company has offices in Ann Arbor, MI, Atlanta, GA and Manchester, UK. Clients include many of the top 10 dealer groups, DCH, MileOne, Jim Ellis, Jeff Wyler, Germain Motor Cars, Suburban Collection, Acton Toyota, OEM, agencies, and vendor partners. Learn more at http://www.lead2show.com.

About DrivingSales
Founded in 2008 and dedicated to the dealer community, DrivingSales is a business intelligence and data company that delivers unbiased*, profit-building information to make automobile dealers more successful through three distinct channels: DrivingSales Data, DrivingSales University and DrivingSales Media. DrivingSales Data houses the largest database of cross-vendor, dealership performance data in the North American auto industry and provides dealerships with the most statistically accurate performance benchmarks and metrics for their marketing and technology investments. DrivingSales University is a fully interactive online university that offers advanced profit-building strategies to automotive professionals through hundreds of classes taught by world-leading experts. DrivingSales Media connects dealers to peers and information through its global media assets, including DrivingSales.com, the world’s largest automotive social network; The Dealership Innovation Guide, an industry leading quarterly publication; DrivingSales Executive Summit, the top automotive conference for progressive dealers, and DrivingSalesTV, Web TV covering everything car-dealer related. Approximately one in every three dealerships in the United States has a registered member in the DrivingSales community.

*Vendor Neutral Policy: Dedicated solely to making dealerships more profitable, while also providing benefit to automakers and the industry as a whole, DrivingSales adheres to a strict vendor neutral policy through each of its channels. This means the company only provides unbiased information, not ‘pay-to-play’ follow up services -- and never accepts payment in exchange for media coverage or lets potential advertisers dictate messaging or create bias in any of its channels.

HookLogic Media Relations:
Erin Geoghegan (Erin.Geoghegan(at)hooklogic(dot)com), Marketing Director, 646.467.8200

DrivingSales Media Relations:
Melanie Webber (melanie(at)mwebbcom(dot)com), mWEBB Communications, 424.603.4340
Angela Jacobson (angela(at)mwebbcom(dot)com), mWEBB Communications, 714.454.8776

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Erin Geoghegan

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