PlaceWise Media Launches Fall Fashion Shoptopia Programming, Names Dignity U Wear Cause Sponsor

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Charity Benefits from Shoptopia’s SoLoMo Reach of 3 Million Shoppers per Month

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PlaceWise Media, an integrated digital marketing provider to the shopping center industry and interactive media network operator, today announced the launch of its Shoptopia Fall Fashion programming and that Dignity U Wear is its non-profit beneficiary for the shopping season. The sponsorship is the second of its kind on an integrated mall-marketing platform; the first was DonorsChoose.org for PlaceWise Media’s Back to School season.

Shoptopia is the industry’s largest integrated mall-marketing technology platform, delivering fashion and lifestyle content with an established online, mobile, social and on-premise reach to interact with shoppers before, during and after the shopping experience. Sponsors on the integrated network engage three million highly-qualified shoppers each month at the same price-point as standard digital display media.

PlaceWise Media has established a seasonal cause-related marketing sponsorship program for charities, donating advertising space on the PlaceWise Media network to help important causes reach local shoppers across the nation. Dignity U Wear provides new clothing to those in need – particularly children, veterans and women and children in crisis - when they need it most (on the first day of school, for a job interview, etc.).

Dignity U Wear will benefit from the PlaceWise Media network sponsorship through a donation of $1 (up to $3500.00) for every time a shopper plays the fall fashion-themed contest – “Fashion Finder” – at one of the 34 participating malls or associated websites. Shoptopia’s Fall Fashion programming and the Dignity U Wear sponsorship runs through October 2012.

“Today’s shoppers understand how a new outfit can bring out someone’s confidence. For a child on the first day of school or a veteran on a job interview, new clothes can make the difference. Through supporters like Placewise Media, we can provide someone in need the right clothes at the right time,” said Barbara Truncellito, Dignity U Wear’s executive director.

“We can capture the attention—and the charitable donations—of shoppers because we’re reaching them with opt-in content and retailer deals,” said Mort Aaronson, PlaceWise Media CEO. “Promoting causes such as Dignity U Wear on our network is highly effective because our shoppers are already in the shopping mindset and we’re reaching them all along the path to purchase with SoLoMo touchpoints.”

Each subsequent Shoptopia programming season — Holiday (November – December), Entertainment Awards Season (February – March), Spring Home Tune-Up (April – May), Back to School (July – August) — is co-branded with a different national charity and is designed to deliver an engaging mix of themed online and on-premise content, contests, rewards and games.

About PlaceWise Media
PlaceWise Media (formerly Mallfinder Network), developed an integrated mall-marketing platform to provide shopping centers and retailers with an online, mobile, social and on-premise content and advertisers with a one-stop, truly integrated ad-buy that reaches shoppers before, during and after the shopping experience. Privately held and based in Denver, PlaceWise has serviced leading companies in the retail industry with interactive marketing services since 1997. Visit PlaceWise Media at http://www.placewise.com.

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Sarah Sparks
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