SparkPeople.com Partners with Fitbit to Sync Fitness and Food Tracking Data

Category leaders work together to create convenience and full picture for users

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Cincinnati, OH (PRWEB) October 04, 2012

Today, SparkPeople.com, America’s largest diet and fitness website with nearly 10 million monthly unique visitors, and Fitbit, the market leader in the Digital Health & Fitness category, announced a partnership that enables SparkPeople’s members to automatically upload their fitness activity captured on Fitbit activity trackers to their SparkPeople fitness personal profiles without having to manually log their activity. The Fitbit partnership marks the first time that Sparkpeople will integrate data from a partner into their dashboard.

“Our food and fitness trackers are core components of the unique blend of tools, content and ultra-positive community at SparkPeople that has made weight loss and healthy living fun, energizing and sustainable for millions of people,” said Chris Downie, Founder and CEO of SparkPeople. “Teaming up with the market leader in all-day tracking devices expands our multi-platform strategy to enable our members to access the resources of SparkPeople regardless of location and via their medium of choice, whether by computer, smart phone, tablet, book, DVD or other technology. We know our users will love Fitbit trackers as reviewers and consumers have raved about them.”

“SparkPeople.com has done a fantastic job at creating a content-intensive community to engage and empower millions of users seeking fitness and health,” said James Park, CEO and founder of Fitbit. “We are excited to partner with SparkPeople. With Fitbit’s leading products and tools joined together with SparkPeople’s large community and great content, we can create an amazing member experience. The timing is perfect as we introduce our new Zip and One trackers.”

To support this partnership, Sparkpeople.com and Fitbit have developed programs to encourage the highly motivated SparkPeople audience to reach their fitness goals with the help of Fitbit activity trackers. The partnership is bilaterial, allowing information gathered from SparkPeople accounts and SparkPeople apps, including activity and meal summary information, to also be automatically imported to the Fitbit online dashboard and Fitbit app.

About SparkPeople.com
Headquartered in Cincinnati, SparkPeople.com is a multi-platform media and technology company with leading health, fitness and food websites and mobile applications. Its mission is to spark millions of people to lead healthier lives and reach their goals. SparkPeople is employee-owned, with one outside minority investor, AOL Founder Steve Case. With more than 13 million members in more than 100 countries, SparkPeople's websites, which are free, include SparkPeople.com, SparkRecipes.com, BabyFit.com, dailySpark.com, SparkSavings.com and SparkTeens.com. SparkPeople provides free mobile applications for diet and fitness as well as healthy recipes for the iPhone, iPad, Android and Blackberry platforms. According to comScore, SparkPeople attracts more unique visitors than any other diet and fitness website.

About Fitbit
Founded in 2007 in San Francisco, Calif., Fitbit is dedicated to designing tools and experiences that fit seamlessly into people’s lives to give people the insights and encouragement to make smart choices and to see how small, everyday changes add up to big life rewards. Fitbit’s Ultra, Fitbit Zip, and Fitbit One are the leading wireless fitness trackers in the market, with distribution at leading U.S. retailers such as Apple, Amazon, AT&T, Best Buy, Brookstone, Radio Shack, REI, Verizon and Target. Fitbit products are sold in the U.S., Canada, the EU, New Zealand and Australia. Fitbit is funded by the Foundry Group, True Ventures and SoftTech VC. For more information please visit http://www.Fitbit.com or connect with us on Facebook or Twitter.

Contact info:

Stephna May
Fitbit
Fitbit (at) olson (dot) com
http://www.fitbit.com/
415-367-4102

Bruce Corwin
SparkPeople.com
bruce (at) sparkpeople (dot) com
484-553-3951


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