Fresh Produce Industry Convention Focuses on Attracting Consumers

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In the midst of a growing wave of public policy and consumer preference emphasizing healthful, high-quality food choices, the world’s fresh produce industry will strategize how to increase consumption and better appeal to children when it gathers in California later this month at Produce Marketing Association’s (PMA) 2012 Fresh Summit International Convention & Exposition, Oct. 26-28 in Anaheim.

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Members of the global fresh produce industry will gather in Anaheim, Calif., Oct. 26-28, to focus on consumers.

The First Lady’s “Let’s Move!” anti-obesity initiative, consumers’ increasing sophisticated palates, new federal guidelines for school lunch – these are just some of the trends that are putting a spotlight on fresh produce.

In the midst of a growing wave of public policy and consumer preference emphasizing healthful, high-quality food choices, the world’s fresh produce industry will strategize how to increase consumption and better appeal to children when it gathers in California later this month at Produce Marketing Association’s (PMA) 2012 Fresh Summit International Convention & Exposition, Oct. 26-28 in Anaheim.

PMA’s annual Fresh Summit draws more than 18,500 attendees from more than 60 countries, making it the largest U.S. gathering of the global fresh produce industry. Its trade show is one of the 100 largest trade shows held in the United States.

“The First Lady’s “Let’s Move!” anti-obesity initiative, consumers’ increasing sophisticated palates, new federal guidelines for school lunch, Disney’s recent junk-food advertising ban, the increasing popularity of farmers’ markets and home gardens – these are just some of the trends that are putting a spotlight on fresh produce,” said PMA President and CEO Bryan Silbermann. “To move fresh produce to the center of the plate, it’s up to our industry to ensure we’re delighting and safeguarding consumers, every bite, every time.”

This year’s Fresh Summit will feature educational sessions on consumer marketing, product and business innovation, and food safety. A New Products Showcase will highlight innovative new fruit and vegetable products, with a special Just 4 Kids Showcase highlighting kid-friendly new products. New this year, kids will help judge the expo’s Sensory Experience Contest, which puts recipes to the test based on the five senses.

Capping off Fresh Summit is its two-day expo featuring more than 1,000 exhibiting companies and 247,000 net square feet. The expo will showcase fresh produce and floral products, services and suppliers, from traditional fruit and vegetable favorites to the latest exotic specialty items. The Fresh Summit show floor is a buffet of mouth-watering fresh produce colors, aromas and flavors.

The 2012 Fresh Summit International Convention & Exposition will be held Oct. 26-28 in Anaheim, California, USA. For more information, visit the Fresh Summit website.

Note to editors: complimentary media passes available
To receive complimentary press pass to cover Fresh Summit 2012, contact PMA PR Director Meg Miller by email at mmiller(at)pma(dot)com or by telephone at +1 (302) 607-2131.

About Produce Marketing Association (PMA)
Produce Marketing Association is the leading trade association representing companies from every segment of the global produce and floral supply chain. PMA helps members grow by providing business solutions that expand business opportunities and increase sales and consumption. For more information, visit http://www.pma.com.

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