If you're struggling to squeeze more ROI out of your email marketing, you're not alone – far from it, actually. For most marketers, the problem usually stems from testing and optimization.
Huntingdon Valley, PA (PRWEB) October 03, 2012
Recognizing the ongoing need for sophisticated email A/B testing and conversion optimization, AWeber is excited to announce its partnership with publisher WhichTestWon.com to present Email Testing Workshop 2012 in Philadelphia on Thursday November 1, 8:00 a.m. - 5:00 p.m. Email marketers are expected from the entire Mid-Atlantic region and beyond.
Taking place at SEER Interactive's Search Church at 1028 N. 3rd St., Philadephia, PA, this full-day Workshop will help email marketers improve email campaign response rates, including:
- Opt-in forms to grow email lists
- Newsletter templates & frequency
- Subject lines that work
- Triggered, transactional, & autoresponder campaigns
- Email campaign landing pages
Attendees will also receive critiques of their own email marketing programs, a printed workbook and 90-day premium membership to WhichTestWon.com’s A/B split testing Case Study Library.
The workshop will be led by Justin Rondeau, Editor and Chief Evangelist for WhichTestWon, and Hunter Boyle, Senior Manager at AWeber. Rondeau has received rave reviews for his speeches at marketing conferences such as Conversion Conference, DMA events, Click Summit, and previously served as director of marketing for KMT Software, Inc. Boyle's past work as a trainer, speaker and content director of Marketing Experiments Journal, Internet Marketing Report and What's Working in Sales Management has helped thousands of marketers improve their ROI.
“If you're struggling to squeeze more ROI out of your email marketing, you're not alone – far from it, actually,” explained Boyle. “For most marketers, the problem usually stems from testing and optimization. With over 40 Case Studies being presented at the workshop plus personalized recommendations, we look forward to helping marketers strengthen their testing and improve their results.”
Email marketing professionals interested in registering or learning more about Email Testing Workshop 2012 can visit whichtestwon.com/email2012.
AWeber, headquartered in suburban Philadelphia, helps over 115,000 businesses, entrepreneurs and bloggers increase sales and profits through its suite of web-based email marketing software. The privately held, debt-free company was founded in 1998. For more information, visit aweber.com, subscribe to the AWeber blog, or follow @AWeber on Twitter and Facebook.
Reaching 50,000 ecommerce and lead generation marketing professionals, WhichTestWon.com is the only weekly publication dedicated to A/B split testing, multivariate testing, landing page tests, and other forms of conversion optimization. The site features an exclusive Case Study Library with results from nearly 300 A/B split tests run by brands ranging from Avis to Yahoo!. To receive a free weekly testing Case Study, sign up at WhichTestWon.com.