Zuberance Completes Record-Breaking Quarter

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Zuberance Sets New Sales Record, as Demand Surges for Social Brand Advocate Programs

Bookings, Renewals, and Inquiries Increased Dramatically in Record-Breaking Quarter for Zuberance

Zuberance is on the leading edge of the hottest topic in social media marketing: turning your fans and followers into Brand Advocates.

Zuberance, the leading social media marketing company amplifying Brand Advocates on Facebook, Twitter, LinkedIn, and shopping sites, has completed a record-breaking quarter.

For the quarter ending September 30, 2012, Zuberance set new company records for total bookings, revenues, and renewals. The company also established a new record for monthly recurring revenues (MRR), a key performance indicator for software-as-a-service companies.

Without adding new salespeople, Zuberance’s total bookings jumped 76 percent over the same quarter one year ago while MRR increased 63 percent. This is the fourth consecutive quarter that Zuberance has increased bookings on a total annual contract value basis.

Interest in Brand Advocates & Zuberance Surging

Rob Fuggetta, Zuberance founder and CEO, attributed Zuberance’s record-breaking quarter to two facts:

1.    Marketers’ interest in Brand Advocates is rising sharply. Driving advocacy and loyalty is the #1 digital priority of Chief Marketing Officers (CMO’s) worldwide, according to a recent IBM study (“From Stretched to Strengthened,” Insights from the Global Chief Marketing Officer Study,”IBM). eMarketer, the respected market research firm recently stated: “Brand advocacy is becoming a critical part of the social media marketing mix.”
2.    Zuberance is first-to-market with a complete, unique advocacy system. This innovative system enables marketers to systematically identify and amplify their Advocates, plus track results of social advocacy in real-time.

Leading Next Stage of the Social Media Revolution

“Zuberance is on the leading edge of the hottest topic in social media marketing: turning your fans and followers into Brand Advocates,” said Fuggetta.

“The next stage of the social media revolution is here now, and Zuberance is leading it,” said Fuggetta. “It’s no longer about getting more fans and followers. Marketers are focusing on getting real results and ROI from social media. And the best way they can do this is by amplifying their Brand Advocates, leveraging the power of social media,” said Fuggetta.

Zuberance Sales Surge

Zuberance showed strong sales growth:

  •     In-bound inquiries up 187%
  •     Average deal size up 45%
  •     Average deal length up 50%
  •     Bookings per salesperson up 76%

Big Brands Trust Zuberance

Zuberance’s new customers in Q3 included some of the world’s largest brands:

  •     The world’s largest web hosting company;
  •     One of the world’s largest makers of smart phones;
  •     And one of the world’s largest online higher education organizations. (This deal included four online colleges and universities that belong to the parent company.)

“These are sophisticated digital marketing buyers,” said Fuggetta “These buyers are aware of all the major digital and social marketing solutions. They view Zuberance as compelling and unique,” pointed out Fuggetta.

SMB’s Also Get Zuberance

Zuberance’s new customers in Q3 also included several small and medium companies (SMB’s). This demonstrates the depth of Zuberance’s market opportunity.

For example, one of Zuberance’s new customers in Q3 is a growing provider of Voice-Over-IP services.

New Customers from Across Multiple Industries & Verticals

Zuberance added new customers in Q3 from across multiple industries and verticals. This shows the breadth of Zuberance’s market opportunity.

  •     Automotive
  •     Consumer electronics
  •     Consumer online services
  •     Education
  •     Health and fitness
  •     Hotels, resorts, and casinos
  •     Liquor
  •     Retail
  •     Software and technology
  •     Telecommunications and mobile

Zuberance Renewals Jump Dramatically

Zuberance renewals also rose dramatically. This indicates that Zuberance customers are highly satisfied and are getting compelling, measurable value from Zuberance-powered Brand Advocate programs.

  •     Total number of renewals jumped 150%
  •     Renewal rate jumped 21 percentage points
  •     Renewal bookings jumped 55%

Awareness and Interest Surging

Zuberance dramatically boosted marketing results in Q3. Compared to the quarter ending June 30, 2011:

  •     Zuberance’s website traffic up 104%
  •     Press coverage/blogger mentions of Zuberance up 6X
  •     Mentions of the phrase “Brand Advocates” up 148%

About Zuberance

Zuberance is a social media company that power Brand Advocates. Zuberance’s award-winning social media marketing platform enables companies to systematically identify and energize their highly-satisfied customers (AKA “Brand Advocates”), driving measurable increases in referral leads, recommendations, and revenues. For more information, visit http://www.zuberance.com or follow Zuberance on Twitter @zuberance.

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Cara Fuggetta
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