Accenture Works On Direct Mail Tool for Business For Canada Post, reports

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‘Precision Targeter’ enables businesses better match marketing efforts

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Big4, the premier social networking forum for professionals and alumni of Accenture, Andersen, BearingPoint, Capgemini, Deloitte, Ernst & Young, KPMG and PricewaterhouseCoopers PwC reports that Accenture and Canada Post have developed a tool so businesses across Canada now are able to better reach specific audiences with the right marketing messages. reports that Precision Targeter enables marketers and businesses design individualized marketing campaigns using census information at the neighborhood level. It combines Canada Post’s complete address database with Canadian census data to provide detailed information, including household income, education, age and marital status. also reports Accenture was awarded a nine-month contract to lead the creation of Precision Targeter. In the two months since the tool was made available, more than 27,000 targeting analyses have been conducted, and customers have sent more than 4.5 million pieces of direct marketing mail.

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  •     Kristy Short
(734) 481-0186

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Kristy Short
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