The iconic Obama logo was designed during the
President’s first campaign in 2008 and quickly became a renowned logo that symbolized
precisely what Obama stood for: hope.
Dallas, Texas (PRWEB) October 03, 2012
The general election in the United States is around the corner. Soon, millions of Americans will head to the polls faced with a tough decision: reelect President Barack Obama or vote in Governor Mitt Romney? Holding a front row seat is GraphicDesign.com contributor Jane Gardner, who published a feature article this week entitled "President Barack Obama's 2012 Campaign - A Design Perspective."
Gardner is a Design Fellow for the Obama campaign and recapped the impact the campaign's 2008 logo design had: "The iconic Obama logo was designed during the President’s first campaign in 2008 and quickly became a renowned logo that symbolized precisely what Obama stood for: hope."
In her article, Gardner presented several of the top designs associated with the campaign in its reelection bid, including the Vote Obama iPhone Case, which touches home on several levels. She told readers of GraphicDesign.com, "The vibrant red really stands out, and when contrasted by the white and black typography, it looks striking. I really enjoy the hand-rendered quality and the elegant way the sans serif and script typefaces compliment one another."
When crafting logos and messages, especially for a political campaign, it's paramount to cross ethnic lines. To that end, Gardner highlighted a lithograph featuring a brown hue and the text "Estamos Unidos," or "We are United." What's appealing about the design besides its Hispanic focus? "The vibrant, warm tones in this print are powerful and work nicely with the majestic expression of the President," Gardner evaluated.
Other designs associated with the 2012 Obama campaign aren't targeted at human beings, as animals are getting into the act. The slogan is particularly catchy in one design: "I Bark for Obama, I Meow for Michelle." The blue coloring features the signature Obama logo.
Gardner also showcased a "Women for Obama" poster with text that reads, "Don't ever underestimate the impact you can have because history has shown us that courage can be contagious and hope can take a life of its own." The text takes on several different fonts and colors, leading Gardner to glean, "This typographic poster designed for the Women for Obama community caught my eye, as the text is thoughtfully arranged and the quote reads quite nicely. I enjoy the delicate and friendly style."
At the end of Gardner's feature article, GraphicDesign.com readers can answer a pair of multiple-choice questions:
Which Obama Campaign design selection do you enjoy the most?
Are Obama’s 2012 campaign designs more successful than 2008?
Voting will close on October 14th. Then, it'll be America's turn to select their winner. Check out the influence of graphic design on the Obama campaign by visiting GraphicDesign.com.
The article, design selections and poll can be found here.
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