Berwyn, PA (PRWEB) October 04, 2012
Planalytics, Inc. announced today that Lennox International, Inc. (NYSE: LII) has subscribed to its Business Weather Intelligence® Platform. Lennox is utilizing Planalytics’ Consumer Insights℠ service to analyze and manage the impact of weather on air conditioning and heating- related products.
Lennox International is a global leader in the heating, air conditioning, and refrigeration markets. LII manufactures, installs and helps customers maintain heating / cooling equipment for residential and commercial properties. Lennox markets a wide variety of products including air conditioners, heat pumps, furnaces, and humidifiers. Understanding the direct relationship between weather and demand for their products and services, Lennox has chosen to utilize Business Weather Intelligence to capitalize on inventory and marketing objectives pre-season, as well as in-season.
“We’ve obviously known that weather has impacted our business,” said Ross Angell, Senior Manager of Demand Planning for Lennox International. “We feel we are in a much better position with Planalytics by our side to support decisions related to weather planning.”
Planalytics weather-driven demand insights guide businesses in projecting periods of favorability and risk for certain regions and time periods. By anticipating the right weather at the right time, companies are able to improve their forecast accuracy; thereby making sure their products are in the correct location when demand is at its peak. Companies use Business Weather Intelligence for improving pre-season buying, inventory decisions, marketing/promotions and quantifying sales results.
About Lennox International, Inc.
Lennox International Inc. is a global leader in the heating, air conditioning, and refrigeration markets. Lennox International stock is traded on the New York Stock Exchange under the symbol "LII." Additional information is available at http://www.lennoxinternational.com.
About Planalytics, Inc.
Planalytics, Inc. is the singular global source of Business Weather Intelligence – the actionable information companies need to understand and optimize the impact of weather on their business. Powered by an unparalleled database of weather’s financial and volumetric impacts, proprietary forecasting technologies and market-specific expertise, Planalytics’ Business Weather Intelligence is essential to any company, in any industry, looking to effectively shape strategies, pinpoint opportunities and make more profitable decisions. For more information, visit http://www.planalytics.com.