Stand Strong™, a private label energy drink, was created especially to support military families
DENVER, CO (PRWEB) October 05, 2012
REM, a Denver-based company, has been invited by NASCAR Nationwide Series race team ML Motorsports to unveil Stand Strong™, at the inaugural RED, WHITE and YOU fundraising event, benefiting WISH for OUR HEROES and featuring headliner, Collin Raye.
Stand Strong™, a private label energy drink, was created especially to support the fund raising efforts of WISH for OUR HEROES. This event also ties the beverage to the release of country artist Collin Raye’s new single, “Never Gonna Stand For This,” currently available on iTunes. The event will take place Sunday, October 7th, at Spike’s Beach Bar in Warsaw, Indiana, and will benefit WISH for OUR HEROES and our nation’s military.
“REM is honored to have the opportunity to create this beverage product that supports the vision of Wish for Our Heroes and their mission of aiding America’s military and their families,” said Matuszewski. “Occasionally, REM is presented with opportunities that rely on creating a beverage product with its own brand identity to serve a specific purpose or fulfill the fundraising needs of a worthy organization such as this.”
Stand Strong™ is designed and formulated to unite Americans in the cause to support our nation’s military servicemen and women and their families through WISH for OUR HEROES. All proceeds from the sales of Stand Strong™ at this event will be donated to WISH for OUR HEROES.
WISH for OUR HEROES assists families by providing basic needs and building family cohesiveness surrounding deployments. WISH for OUR HEROES has granted over $1,000,000 in assistance to over 1100 troops internationally. Through the granting of wishes, WISH for OUR HEROES assists active-duty military struggling with burdens caused by deployment and the daily strains of military life.
On September 11th, Stand Strong™, in conjunction with producer, Glenn Sweitzer of Nashville based “Fresh Design,” collaborated on the production of a music video at Nashville’s famous NorthStar Studios featuring Collin Raye’s new hit single. The video includes our military’s service men and women, and vignettes of everyday American’s, standing strong together as we get through this perilous time in America’s future. The first ever release of this music video will take place at the RED, WHITE and YOU event.
“A key success factor in the launch of a private label beverage, such as Stand Strong™, is the teaming together with strategic partners who can promote their brands by adding their identity to the beverage packaging,” said Robert Matuszewski, founder and president of REM. “Two strategic partners of ours are singer, song writer Collin Raye and iTunes.”
Raye recently released a new hit single titled, “Never Gonna Stand For This,” a patriotic themed song that delivers a message of standing up for American rights and freedoms. In support of the song and the October 7th fundraising event, the Stand Strong™ beverage can design features lyrics from Raye’s song as a design base and background for the Stand Strong™ USA logo.
To attend the event, contact Billy Hutchinson (bhutchinson(at)mlracing(dot)com) before September 28, 2012. Spaces are limited. For additional information, visit http://www.wish4ourheroes.org or http://www.mlracing.com
About REM Beverages
REM is a custom beverage solutions provider, providing professional athletes, artists and businesses with direct access to the formulations, manufacturing and fulfillment processes required to develop and bring to market their own proprietary line of beverage products. http://www.rembev.com
About WISH for OUR HEROES
Incorporated in 2009, WISH for OUR HEROES is a national 501(c)(3) foundation dedicated to “Helping Heroes Battle Hardships”, by granting wishes to active-duty military and their families. With locations in Indianapolis, San Antonio, and Phoenix, and soon to come to Denver, the organization’s mission is to be the largest source of aid to active-military families. http://www.wish4ourheroes.org http://www.facebook.com/WishForOurHeroesInc .
About ML Motorsports
Driven by the idea of building a successful race team that would stick to its roots and operate out of Warsaw, Indiana, Mary Louise Miller founded ML Motorsports in 1998.
During the first seven years of the team's existence, ML Motorsports competed in the ARCA RE/MAX Series, where they finished in the top 10 in points for five straight seasons. In 2005, ML Motorsports advanced to the then NASCAR Busch Series. With the endless commitment and support from Miller, along with the hard work and dedication from its team members, ML Motorsports quickly became contenders in NASCAR’s elite series. http://www.mlracing.com/
About Collin Raye
Collin Raye made his debut on the American country music scene in 1991 with the release of his debut album “All I Can Be”, which produced his first Number One hit in "Love, Me". All I Can Be was the first of four consecutive albums released by Raye to achieve platinum certification in the United States for sales of one million copies each. Four of Raye's singles have reached Number One on the Billboard country music charts. Collin has joined in our cause and brings his next No. 1 hit “Never Gonna Stand For This” in a collective launch and release with the energy drink Stand Strong™. http://www.collinraye.com/