Norsworthy Reveals Marketing of “The Wizarding World of Harry Potter” at CTAM Summit

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CTAM Summit Peaks with Top Speakers in Orlando

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Today CTAM announced it has secured Alice Norsworthy, executive vice president, marketing and sales, Universal Orlando Resort, as an opening day keynoter for the annual CTAM Summit in Orlando, Oct. 14-16.

In her Sunday, Oct. 14 remarks, entitled “The Making and Marketing of the Wizarding World of Harry Potter,” Norsworthy will reveal how Universal Orlando Resort used this iconic film series to inspire a first-of-its kind spectacular themed environment - an environment around which Norsworthy and her team crafted a world-class marketing strategy, yielding unparalleled results. The Wizarding World of Harry Potter opened in June 2010 and quickly became a global tourism phenomenon.

Ms. Norsworthy, who has been recognized by Advertising Age as one of America’s “Top 50 Marketers,” augments the line-up of other “top” CTAM Summit and Insights speakers. They include:

  •     Nomi Bergman - named to CableFAX Magazine’s “Top 100” cable executives list.
  •     Deepak Chopra—heralded by Time magazine as one of the “Top 100 Heroes and Icons of the Century.”
  •     Charlie Collier - named as one of the “Top Ten Television Executives of the Year” by The Wrap, and on the CableFAX 100 list for five consecutive years.
  •     David Gregory – named one of “Washington's 50 Best and Most Influential Journalists” by Washingtonian Magazine.

The Summit co-chairs are Nomi Bergman, President, Bright House Networks and Ed Carroll, Chief Operating Officer, AMC Networks.
The Insights conference co-chairs are Kathy Filosa, VP, Direct Marketing, Cablevision Systems Corp., Janet Gallent, SVP, Strategic & Primary Research, NBC Universal, and Steve Seidmon, President, Seidmon Associates.

Preconference registration for both CTAM Summit and Insight Conferences will close on Friday, October 5, 2012. Onsite registration will be available.

For Media Inquiries Contact:
Jason D. King, ABC
Senior Director of Communications & Media Relations

CTAM, the Cable & Telecommunications Association for Marketing, is a non-profit professional association, dedicated to helping the cable business grow. To that end, CTAM provides consumer research, an interactive executive innovation series, conferences, awards and the “CTAM SmartBrief” to its individual members. On behalf of 90 corporate members, the organization leads the Advanced Cable Solutions Consortium and Business Services Council, and facilitates national cooperative marketing efforts, including the Cable Mover Hotline® and Movies On Demand® initiatives. The corporate website is and CTAM can be found on Facebook, LinkedIn and Twitter.

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