St. Louis Cosmetic Surgery Announces Breast Reconstruction Awareness (BRA) Day in Missouri

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Missouri Governor Jay Nixon and St. Louis Mayor Francis G. Slay have officially proclaimed October 17, 2012 as BRA Day, to bring awareness to breast reconstruction after cancer.

Research reveals that 70 percent of women eligible for breast reconstruction are not being informed of their options. According to clinical research, breast reconstruction immediately following mastectomy is connected to higher survival rates, which has been attributed to patients’ improved self-esteem and well-being.

After an incredibly positive response across Canada in 2011, Breast Reconstruction Awareness (BRA) Day has grown internationally. This year, the American Society of Plastic Surgeons (ASPS) and The Plastic Surgery Foundation are building on the success of BRA Day and have established BRA Day USA to take place on October 17, 2012.

Missouri Governor Jay Nixon and St. Louis Mayor Francis G. Slay have signed proclamations declaring October 17, 2012 as BRA Day in the state of Missouri and the city of St. Louis.

The goal of BRA Day USA is to ensure that all breast cancer patients are fully informed of their surgical options and supported by a team of medical professionals working together for the patient’s best interest. Dr. Herluf G. Lund, a board-certified plastic surgeon at St. Louis Cosmetic Surgery and member of ASPS, feels the day is an important one to recognize for the benefit of women.

“Every woman who is undergoing the battle of breast cancer and is facing the possibility of undergoing a disfiguring surgery needs to know the options. If you’re not being given the options, you are not being given the entire treatment process,” said Dr. Lund.

Grammy-nominated musician, New York Times bestselling poet and humanitarian Jewel will be advocating on behalf of National BRA Day in the coming months, through media appearances and public service announcements. Jewel has written a song called “Flower,” and can be downloaded here:
For more information on how you can get involved, please contact Rhonda Shrum at (636) 530-6161, or visit

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Rhonda Shrum

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