Antioquia, Colombia (PRWEB) October 04, 2012
Sustainable Harvest Coffee Importers announced today that after several years of importing select coffees from Colombia, it has established an origin office in Medellin. The announcement was made during the company’s annual Let’s Talk Coffee conference taking place Oct. 4- 7, 2012 in Antioquia, Colombia.
Let’s Talk Coffee 2012 kicked off today with more than 450 attendees representing all points of the global coffee supply chain. Notable organizations attending the event for the first time include Blue Bottle Coffee, Cafédirect, Caribou Coffee and Walmart, among others. Taking place in the cultural heartland of Colombia, Let’s Talk Coffee 2012 formalizes the presence of the Relationship Coffee Model to the Colombian coffee industry.
“This event represents a milestone for the Relationship Coffee Model and all our partners throughout the supply chain,” notes David Griswold, CEO of Sustainable Harvest. “By continuing to invest in expert staff at origin, we are able to consistently deliver high quality traceable coffee to our customers and continue to increase value throughout the supply chain.”
In its 10th year, Let’s Talk Coffee is integral to the Relationship Coffee model pioneered by Sustainable Harvest. Considered revolutionary 20 years ago, Relationship Coffee represents an innovative business approach that integrates the coffee sourcing and importing business with farmer capacity building and community development at origin. Results include higher quality product, greater reliability and predictability and improved livelihoods among farmers - an important factor in fostering sustainability. Green coffee buyers include roasters such as Green Mountain Coffee, Allegro Coffee, Peet's Coffee and Tea, Dillanos Coffee Roasters and many boutiques..
This year’s gathering represents the largest Let’s Talk Coffee to-date and is considered the coffee event of the year in Colombia. The four-day program includes presentations, panel discussions, business meetings, informal relationship-building events and field trips to give attendees the opportunity to learn about the Colombian coffee industry. Key discussion topics include scaling of the specialty coffee industry, the benefits and challenges of certifications and adaption strategies to address climate change.
The second day of the event will feature Mr. Sergio Farjardo, Governor of Antioquia to announce the region’s new focus on specialty coffee and a tasting session Destination Columbia where attendees will be the first to taste the new specialty coffees grown by Antioquian farmers. Available for purchase, the selection of coffees is intended to demonstrate the potential for high quality coffees from the region.
For more information about Let’s Talk Coffee 2012 go to the sustainableharvest.com or follow the event at #LTC2012.
About Sustainable Harvest
Sustainable Harvest is a specialty coffee importing business that pioneered the Relationship Coffee business model that delivers a high quality, more reliable and consistent product to roasters while boosting financial returns at every level of the supply chain. Established in 1997, the company is headquartered in Portland, Oregon and has origin offices in Peru, Mexico, Colombia, and Tanzania. Sustainable Harvest invests a significant portion of its annual net earnings in training and other projects to help farmers maximize quality and yield and improve livelihoods. Winner of the 2012 G20 Inclusive Business Award, Sustainable Harvest partners with more than 200,000 smallholder farmers to help them secure access to a fair market and ensure a sustainable livelihood. For more information on the company, visit http://www.sustainableharvest.com.