“As someone in the fashion industry, an industry so blatantly exploitative and cruel to animals, I think it is my duty to help protect and preserve the natural beauty of all animals big and small." - Jay McCarroll.
Ithaca, NY (PRWEB) October 05, 2012
Jay McCarroll, the winner of the inaugural series of Project Runway, has designed an entirely sustainable kakapo parrot-inspired dress that will be worn by animal activist, model, charity founder, and Cornell University veterinary student, Gabby Wild, for the entire month of October as a part of her international campaign, “12 in 12 for 12” to save 12 unique endangered animals from extinction. The one-of-a-kind dress is made of organic dye, organic cotton (for the body), and 100% recycled plastic consumer bottles (for the handsewn feathers).
With 1/8th of all bird species at risk of extinction, Wild chose to represent the avian plight through the kakapo parrot, which is not only considered the largest, heaviest, only nocturnal, and only flightless species of parrot, but it may also be the oldest species of parrot in the world.
Knowing that only 127 kakapo parrots remain, McCarroll not only created the dress for Wild, eponymed by fans “the guardian angel of wildlife”, but he also is donating a portion of all online sales to Kakapo conservation. “As someone in the fashion industry, an industry so blatantly exploitative and cruel to animals, I think it is my duty to help protect and preserve the natural beauty of all animals big and small,” says McCarroll.
All private donations raised for the kakapo parrot through The Gabby Wild Foundation, Inc. 501(c)(3) will be donated to Kakapo Recovery in New Zealand. “We have been liaising with Gabby for more than a year now and her absolute drive and commitment to highlight the plight of kakapo and other endangered species, is truly inspiring,” says Karen Arnold, Kakapo Recovery advocacy ranger, “then to have someone like Jay McCarroll come on board and lend his support makes this opportunity to spread the Kakapo Recovery message even more thrilling for the kakapo team.”