browsAR allows companies to market new experiences to consumers with images literally jumping off the page and screen, making the impossible, possible.
Liberty Lake, WA (PRWEB) October 04, 2012
Augmented reality software creator Gravity Jack (http://gravityjack.com) released browsAR 3.0 today. Available for both iOS and Android operating systems, browsAR allows users to aim a phone at an ad or QR code and launch a video or audio clip.
“Augmented reality allows us to view the real world in an enhanced way,” said Luke Richey, founder and CEO of Gravity Jack. “browsAR allows companies to market new experiences to consumers with images literally jumping off the page and screen, making the impossible, possible.”
But browsAR 3.0 is more than an upgrade. Gravity Jack emphasizes that the app has been rebuilt from top to bottom, adding in several new features, including:
- Visual search—With this feature, it's possible to not only view content created by others, but also create one's own. Examples include scanning across a movie poster, which results in viewing a trailer, and scanning someone’s logo, resulting in a video launching. Additionally, business owners can set ytheir own logos up to work with browsAR 3.0 for free.
- Social interaction—The social media feature of browsAR 3.0 lets users check in, upload photos, and update their social status within augmented reality. Users can even see recommendations from those on their friends list as they scan the world around them.
- An AR media player—This player launches videos within the AR space.
- Weather integration—Information about the weather conditions around the user can be subtly displayed as the user scans across the landscape.
The success of Gravity Jack’s augmented reality software is undeniable. In recent months, the company has worked to create campaigns for Bowflex, MySpace, Coca-Cola, and more. Gravity Jack also partnered with the biggest Superman: Man of Steel fan community on a campaign.
“We have also doubled our work force at Gravity Jack over the past year, hiring the best talent in the industry as we continue to invest in pushing the boundaries of technology through browsAR,” Richey added.
In addition to the release of browsAR 3.0, Gravity Jack has an upcoming release of an iOS game called MushABelly, based on the popular plush toys, MushABellies. With MushABelly, which will be a free download, players can turn any surface into a game screen, converging the worlds of fantasy and reality.
In addition to getting the word out about its app to customers, Gravity Jack is interested in forging new partnerships with companies interested in promoting their products. Eventually, Gravity Jack hopes to be able to integrate its technology into glasses, allowing users to combine reality and technology without having to use a smartphone or tablet.
BrowsAR 3.0 is available for free in the app store and Google Play.
For more information, contact Nick Pintler at npintler (at) gravityjack (dot) com or 877-691-3048.