With payment via install, software bundling offers a greater amount of accountability and transparency than many other distribution channels.
Alexandria, VA (PRWEB) October 05, 2012
Recent research by browser add-on developers, Besttoolbars confirms that browser add-on or browser extension development can play a significant role in business competitiveness. The firm found that add-ons can help to boost business profits, generate leads and retain customers. Significantly, they are also a trusted source of customer engagement. With so many advantages to cherry pick from, Besttoolbars is encouraging brands large and small to get in on the act by utilizing software bundling options as a means of distributing browser add-ons.
Vladimir Zhukov, Head of Marketing of Besttoolbars said, “Software bundling is a cost efficient and time effective way to commercially distribute any browser add-on. Many networks such as InstallMonetizer and PerIn¬stallCash allow software publishers to earn money with bundling software. Software publishers bundle their free software with the selected add-on and get paid for distribution. Distributing a browser add-on in this way and through these channels provides a huge scope for increased market penetration, with the added advantage of only paying for each actual install. This helps to keep distribution costs down and guarantees a much stronger return on investment.”
With payment via install, software bundling offers a greater amount of accountability and transparency than many other distribution channels. Organizations opting to push their extensions in this way can track exactly how many installs of the add-on have been achieved.
In examining the benefits of software bundling channels for browser add-on distribution, Besttoolbars determined that Internet Explorer enjoyed the largest market share, making add-ons developed for that browser the most suitable for commercial distribution. Explorer was followed by Chrome and Firefox in the user popularity stakes.
Those considering software bundling as an option are also encouraged to consider the primary destination region, as channel popularity will vary according to geographical location. In Latin America for example, Chrome is the browser of choice, outperforming Internet Explorer by 14%.
Vladimir Zhukov Head of Marketing of Besttoolbars added, “Location-based anomalies must always be factored in when determining the most productive way to utilize software bundling as a distribution network. Each target market will observe its own specific behavioral characteristics and trends making careful consideration of all available software options a critical business process before the dissemination to market takes place.”
To find out more about add-on distribution via software bundling, please visit http://www.besttoolbars.net or call +1 925-989-9505
About Besttoolbars: Besttoolbars is a company well known for creating browser toolbars and add-ons. It has worked with an array of global brands, from start-ups to high-profile Fortune 500 corporations including Amazon, Skype, IBM, DHL, TNT and Intel. More than 7000 companies currently use solutions created on the Besttoolbars platform. Its product line includes:
Toolbar Studio: IDE for designing toolbars for Internet Explorer and Firefox
Add-ons Framework: Framework for building add-ons for Internet Explorer, Firefox, Chrome, Safari, and Opera
AppsGeyser: The fastest growing DIY platform for building mobile apps
DeskAlerts: One-way instant desktop alert notification system
Besttoolbars also offers a number of services to help businesses integrate their products with desktops and mobile phones. It provides custom browser development, add-ons, add-ins and mobile app development.