At High Point Furniture Market, we will introduce our partners to a range of lighting fixture additions with a goal of helping drive sales at retail.
(PRWEB) October 04, 2012
Crystorama, one of the nation’s leading providers of decorative lighting, will greet visitors to High Point Furniture Market, Oct. 13-18, from a new showroom location – Showroom D320 in the International Home Furnishings Center (IHFC), a shared space with Loloi Rugs. Crystorama will highlight a number of new lighting fixtures in crystal, glass, wrought iron and other materials during market, expanding its already robust product line and highlighting products that are closely attuned to the latest consumer buying trends.
“Consumers are looking for stylish new décor for their homes and it is our job to provide our retail partners with compelling offerings,” said Brad Kleinberg, president of Crystorama. “At High Point Furniture Market, we will introduce our partners to a range of lighting fixture additions with a goal of helping drive sales at retail.”
Headlining the company’s ever-expanding collections are several additions to its popular Solaris Collection. Chandeliers have been incorporated within the spheres of Solaris for a distinctly elegant look. Other enhancements include three new finish colors, including white, the application of smoky gray-colored crystals and a larger version measuring 28 x 40 inches.
“Because of our broad experience at Crystorama, we are adept with design details, colors, proportions and materials, as seen in our Solaris Collection,” Kleinberg said. “This expertise allows us to create lighting that is fresh and appealing to homeowners as well as our retail partners.”
Another example of innovative styling from Crystorama during High Point Market is the Parson Collection, which features wrought iron styling in a glossy white finish, often referred to as the “little black dress” of interior design. The collection is highly versatile, equally at home in urban lofts, cozy cottages, mountain retreats and kid-filled suburban homes.
The Malibu Collection is certain to draw attention during market by lighting professionals who appreciate how precise attention to detail makes all the difference in winning design at retail. The Malibu Collection – often described as “country chic” – is a perfect illustration of how Crystorama artistically drapes crystals and applies colors and materials to create a work of illumination art.
Also illustrating leading edge use of materials is the Garland Collection, which is inspired by the fashion industry where the mixing of metals is all the rage. By laying silver over gold, Crystorama has created a collection that is the ideal marriage of antique and contemporary, making this collection versatile for a variety of decors.
Reinterpreting the classics for today’s consumer is a core strength of Crystorama that comes to life in the Kendall Collection. Inspired by empire-style chandeliers, the Kendall Collection erases some of the formality of empire lighting by deconstructing the traditional design. In stringing oval beads for the Kendall Collection, the draping of the strand is accentuated, creating a less formal and more contemporary shape.
Just as consumer tastes evolve, so do the lighting collections from Crystorama. This commitment to tasteful change is evident in the Metro II Collection, which has been updated with cleaner lines and a sleeker finish with fewer crystals. While some of the details have been refined, Metro II retains the richness and elegance of a classically styled chandelier that is also available in a sconce.
Color is becoming an increasingly important story in the world of lighting as evidenced by the Harper Collection, a line of glass chandeliers that appeal to homeowners who appreciate how a light fixture can make a style statement – lit or unlit. Originally offered in the color cognac, Crystorama has expanded the offering for the Harper Collection by adding ice blue, which has been requested by customers who want a modern look that still falls within a neutral range for a variety of settings.
Rounding out the story for High Point Market are Lola, Josie and Broche, again illustrating a diverse range from Crystorama. The Lola Collection is the perfect little girl’s room lighting, highlighted with pink flowers and adorned with sparkling crystal jewels. The Josie Collection is inspired by the beauty of nature with a floral motif that brings out the palette of fall colors. Broche is a jewelry-like creation that invites interpretation by homeowners, from sun bursts to sun flowers, available for both ceiling and sconce mountings.
“There are a variety of lighting trends in our industry today,” Kleinberg said. “From mixed media to unexpected applications of crystals and beads, new lighting fixtures combine the best of fashion and artistic influences. Visitors to our new showroom during High Point Market will see all of these trends and more as we stay closely attuned to ever changing consumer tastes.”
Crystorama is located in showroom D320 in the IHFC building in High Point. For more information, contact info(at)crystorama(dot)com.
For more than 50 years, Crystorama has been a leader in the lighting industry, recognized for distinctive lighting creations that are exceptional in quality, design and craftsmanship. Drawing upon its depth of knowledge and expertise and inspired by fashion and art, Crystorama continues to innovate with modern shapes, materials and colors.
Crystorama chandeliers are featured in such prestigious institutions as the U.S. Supreme Court, Constitution Hall and the Palace Theatre, as well as hotels, resorts and homes that range from urban lofts and country estates to suburban neighborhoods. The family owned business is headquartered in Westbury, N.Y. and serves retailers and contract distributors nationwide. On the web at http://www.crystorama.com.