New York, NY (PRWEB) October 04, 2012
Vibrant Media, the global leader of in-content contextual technology, today announces the appointment of three new and notable Board members: Chris Ahearn, Cathie Black and Mark Zagorski. These advisers join a Board that includes Directors Craig Gooding, Wim Obbens, Ralph Terkowitz, and the company’s CEO, Cella Irvine; and Board Observers Deric Emry and Okko Filius.
These appointments mark another critical step in what has been a year-long expansion and evolution strategy at Vibrant Media. In September, the company announced an update and redesign of in-text, its pioneering ad product, in addition to a new generation suite of marketing solutions.
“We are proud and honored to welcome Chris, Cathie and Mark to our Board,” says Irvine. “Their talents and expertise, combined with those of our veteran Board members, will strengthen our position as we continue to look for innovative ways to serve the needs of consumers, brands and publishers in a rapidly evolving digital landscape. We have made considerable strides over the past year with the acquisition of Image Space Media, the introduction of a new suite of solutions that run on all platforms, and bold updates to our core in-text product.”
Chris Ahearn says, “I am excited to work with Cella and the Board as she takes the company to the next level with a stronger emphasis on innovation and visibility for brands. Vibrant has demonstrated clear market leadership and has tremendous growth potential.”
Cathie Black says, “Vibrant leads the industry with its contextual advertising technology and I feel privileged to be a part of such a talented group helping to guide the evolution of the company. I have long admired Cella and am encouraged by the significant new developments and brand solutions her team has brought to market.”
Mark Zagorski says, "I am honored and excited to be joining such an amazing group of professionals on the Vibrant Board. As a longtime fan of the company, and a true believer in the powerful combination of data and advertising, I look forward to the opportunity to help Vibrant continue to innovate and grow.”
Chris Ahearn is a venture partner at FirstMark Capital and chairman of Kevyn Aucoin Beauty. He previously served as President of Reuters Media, a unit of Thomson Reuters, in addition to sitting on the company’s executive and operating committee for its Markets unit. Prior to joining Reuters, Ahearn was an investment banker with J.P. Morgan and Credit Suisse First Boston. He is a graduate of The Wharton School of the University of Pennsylvania.
Cathie Black is playing multiple roles as advisor, board member, investor and mentor to several start-ups and newer businesses in the digital space. Prior to this, she served as President, then Chairman of Hearst Magazines, a division of the Hearst Corporation, for 15 years. Before joining Hearst in 1995, Black spent eight years at USA Today first as President, then Publisher. She is a former New York City Schools Chancellor and the New York Times bestselling author of Basic Black: The Essential Guide for Getting Ahead at Work (and in Life). Black holds a degree from Trinity College, in addition to 10 honorary degrees.
Mark Zagorski is CEO of eXelate, the world’s leading digital data company. Zagorski joined eXelate in April 2008 to help launch the internet’s first data exchange. Previously, he served as Chief Marketing Officer and Corporate EVP of MediaSpan. Zagorski was also President of WorldNow, the largest network and services provider for local TV station websites. He received an M.B.A. from the University of Rochester’s Simon School of Business and a B.S. in Finance from Gannon University.
About Vibrant Media
Vibrant Media (http://www.vibrantmedia.com) is the world’s leading provider of in-content contextual technology that gets brand content and advertising discovered across platforms. With over 6,600 premium publishers, reaching more than 300 million unique users per month (comScore, 2012), Vibrant gives top brand marketers the opportunity to deliver highly targeted, user-initiated campaigns, within relevant text and images. Vibrant works with top brand advertisers such as Microsoft, Unilever, Chrysler and AT&T. The company was founded in 2000 and has offices in New York, San Francisco, Detroit, Chicago, Los Angeles, Boston, Atlanta, London, Paris, Hamburg, Munich and Dusseldorf. Vibrant’s blog with insights on the digital marketing industry can be found at http://www.RelevanceMatters.com.