Sunrise, FL (PRWEB) October 04, 2012
SproutLoud announced today the acquisition of Synergy Brand Management of Boca Raton, FL. Synergy Brand Management is a brand management agency specializing in the franchise industry, and provides print, direct mail, specialty item, apparel, creative design and fulfillment programs.
“We are thrilled to add Synergy Brand Management to our team, and to continue to expand within the Franchise Industry,” said SproutLoud CEO, Jared Shusterman. “Synergy’s capabilities fit perfectly with our existing e-mail, social media, search and online marketing services so we can provide a more seamless experience for clients. Synergy has established a formidable presence within the franchise industry and are local marketing experts for their franchisees. Combining this expertise with our online platform makes us an unbeatable team.”
Synergy CEO Sandy Lechner commented, “Joining SproutLoud allows us to provide the most robust and complete Brand Management Service in the industry. Our knowledge and reputation in the franchise industry, combined with the software and resources of SproutLoud, makes us the undisputed “Go-To” company in the vertical.” Lechner will assume the role of Managing Partner of SproutLoud, and become a member of the SproutLoud Executive Management Team.
Lechner’s expertise also includes CFE (Certified Franchise Executive) designation as well as a member of the IFA Supplier Forum and the FranPac Advisory Board. He is a frequent guest blogger and presenter.
Synergy’s entire team will move into SproutLoud’s Sunrise office as of October 8.
For more information, visit http://www.sproutloud.com
Headquartered in Sunrise, FL, SproutLoud helps brands manage and execute marketing programs with the local businesses that sell their products and services. Their web-based distributed marketing platform provides marketing services and tools in an easy to use interface, enabling local business marketers to access the materials they need in the media of their choice, customize them, and reach their target audience with brand-controlled messaging.
SproutLoud's marketing resource management solutions adapt easily for agencies and any distributed marketing network, including franchises, retail locations, dealer networks, VAR Programs, field employees/offices, and affiliates. Their platform manages brand compliance, increases speed to market, automates local marketing and co-op fund tasks, and provides robust reporting, empowering marketers with the resources of national brands and making local marketing work smarter.