Union Metrics and Tumblr Announce First Full-Fidelity Tumblr Analytics Platform for Brands and Marketers

Union Metrics for Tumblr allows companies to measure the impact of their campaigns on Tumblr, while also gaining full insight into the earned media and fan activity that matters to them.

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We are psyched to endorse and recommend Union Metrics to brands and marketers so they can better measure their success on Tumblr. No one has built anything similar and the intel the tool picks up on brands is amazing.

New York City, NY (PRWEB) October 04, 2012

Union Metrics and Tumblr today announced the first ever full-fidelity analytics platform for Tumblr. Tumblr hosts more than 75 million blogs and 32 billion posts, and each day users create more than 70 million new posts. To further enable brands to make sense of this vast amount of data, Tumblr has named Union Metrics as their preferred analytics provider.

Brands are increasingly using Tumblr as a unique and compelling way to share their story with consumers. At the same time, Tumblr users are engaging with brands in creative new ways by producing and remixing their own content. Union Metrics for Tumblr allows companies to measure the impact of their campaigns on Tumblr, while also gaining full insight into the earned media and fan activity that matters to them.

"We've been thrilled with the success brands have had using Tumblr to tell their stories; now we want to help them measure the impact," said Rick Webb, Marketing and Revenue at Tumblr. "We are psyched to endorse and recommend Union Metrics to brands and marketers so they can better measure their success on the network. No one has built anything similar and the intel the tool picks up on brands is amazing. This is a great new analytics product for brands on Tumblr, and we can’t wait to see what comes from this data."

“Tumblr is a fascinating place and we’ve been blown away by the levels of engagement we’ve seen. We’re helping brands measure this activity and better understand how to participate in the wonderful creativity that defines Tumblr,” said Hayes Davis, CEO of Union Metrics. “We couldn’t be more excited that Tumblr’s commitment to a thriving community built around the needs of users and brands has led them to recognize us as their preferred analytics provider.”

Union Metrics has licensed full-fidelity access to the entire firehose of Tumblr data through Gnip. Union Metrics for Tumblr is a comprehensive analytics solution that provides:

  •     Powerful filtering capabilities that facilitate comprehensive tracking of any blog or topic
  •     Summary analytics showing overall engagement levels and trends over time
  •     Identification of influential contributors and curators
  •     Analysis of posts and tags to surface most popular content
  •     Individual post engagement analysis, including interactions over time, amplification trends and a reblog tree visualization, which clearly shows how posts spread through Tumblr

Union Metrics for Tumblr is available today by invitation only, but will soon be open to the public. Visit unionmetrics.com for more information and to sign up for an invitation.

About Union Metrics
Union Metrics has been enabling companies to analyze the impact of their social media campaigns since 2009 through its flagship product TweetReach, which provides comprehensive Twitter analytics. Its new offering, Union Metrics for Tumblr, is the first product of its kind to provide full-fidelity Tumblr analytics. Union Metrics is based in San Francisco, and has recently opened an office in Austin, Texas. Follow @unionmetrics on Twitter.


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