Rightchange.com Makes Political History with First Ever Facebook Political Total Platform Ad Buy

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RightChange launches the first in a series of national political Facebook saturation Ad buys after the first Presidential debate, featuring new video, "I'm Not Convinced."

We want to transform the way political campaigns advertise in the future, so this will be the first of a series of saturation buys between now and the Presidential election.

The new video, “I'm Not Convinced,” was released and launched today on Facebook, attempting to reach 160 million adult Facebook users in one day across the country. The video can be viewed at: http://www.youtube.com/watch?v=7v6eGMgqIXk&feature=plcp.

"I’m Not Convinced” is a new video campaign that appeals to former Obama supporters as they discuss the first Presidential debate that occurred Wednesday night. With so many Americans who supported Obama in 2008 having doubts, "I'm Not Convinced" calls into question whether Obama has made the case for a second term. After the first debate, the clear answer is "No." “I’m Not Convinced” is just the first of a series of videos that will be released through these Facebook saturation ad buys up until the 2012 Presidential elections.

This campaign is unique because it is the first total Facebook platform political buy this cycle. These ads are being served to every user who visits Facebook on October 4th and will appear on facebook.com, tablets and Smartphones. RightChange has scheduled nearly $3-4M in online ad buys through November 5th, 2012.

“Right Change couldn’t be more thrilled to have a shot at reaching every single member of facebook with our video content through this Facebook platform saturation campaign,” said Steve Sanford, executive producer of Right Change. “We want to transform the way political campaigns advertise in the future, so this will be the first of a series of saturation buys between now and the Presidential election. While the campaigns are primarily focused on swing states, we believe everyone should be informed on key issues facing America.”

“I’m Not Convinced” is timely to the American public given the fact that the first Presidential debate occurred Wednesday night and Mitt Romney was declared the winner by the majority of pundits and news channels, said Sanford. “With the public growing more engaged as the election draws closer, we thought it was necessary to present them with an informative video that is indicative of how people spend their time online,” said Sanford. American voters spend vast amounts of time online, and we want to bring them information where they view it the most.”

To view other videos produced by Right Change visit http://www.rightchange.com for more details.

Sanford continued: “RightChange.com has built a powerful technology platform, assembled a super-creative group of content producers and has rapidly grown to more than 2,815,000 active Facebook followers.”

About RightChange.com, Inc.

Founded in August 2008, RightChange.com, Inc., is committed to supporting policies and candidates dedicated to fiscal responsibility and a strong national security for the United States, while upholding the principles of freedom, competitiveness and entrepreneurial spirit of the American people.

RightChange is a new generation of conservative film, Hollywood, TV and technology professionals who are bringing a new approach to a predictable political methodology. Operating as both a 527 and a 501(c)4 organization, RightChange is illustrating just how significant and effective the use of cutting edge video content blended with social media web platforms, can penetrate voters with targeted and cost-effective relevant messaging. We use animation and non-traditional production techniques to provide independent and conservative voters with something more than the traditional political sound bite that is sometimes ignored.

RightChange.com, Inc. will continue to produce videos that engage the American people on the government agenda that is affecting key policy issues facing the entire country throughout the 2012 Presidential cycle and well into the future.


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Steve Sanford
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