Toronto, ON (PRWEB) October 04, 2012
With the recent announcement of Facebook Gifts, retailers will be exploring ways to deploy and expand their sales beyond their current e-commerce and brick & mortar environments -- more than ever before.
So what do we know about Facebook Gifts? A natural step for Facebook, this new feature ties in very nicely with the network’s birthday and milestones notifications. It’s currently only available in the United States and confines the gift organizer to Facebook, eliminating the option to send gifts to anyone (sorry Grandma) without a Facebook account. We also know the social exposure of products are limited to a Facebook post on the gift recipients timeline, optionally, a feature that users can also choose to keep private.
And, while they say “giving” feels better than receiving, Facebook Gifts doesn’t present an option for users to start/promote a gift for themselves – a major downfall for anyone hoping to receive presents they will actually want this year.
Enter CountMeIn. CountMeIn brings brands an omni channel approach to their existing products, assets and online gift registries by enabling companies to sell, advertise and gain exposure during every step of the sales cycle — it offers a powerful entrance into the social ecommerce arena, however, CMI’s platform reaches far beyond the bounds of F-Commerce.
Retailers can transform and enhance their existing business models using CountMeIn’s multi-channel platform, covering all aspects of potential interaction with consumers from brick & mortar point-of-sale purchases to the web, and the social commerce spaces including Pinterest.
CMI’s suite of tools provides brands with a full 360-degree solution; aligning brands with the opportunity to engage, interact and sell anywhere they have access to consumers. “Our technology provides brands with a competitive edge and drives the virality of products” says Jeff Saul, Co-founder of CountMeIn.
Unlike Facebook Gifts, CountMeIn fills the gap for consumers looking to collaborate with friends, family or colleagues on gifts by the use of a handy chip-in feature – a solution for consumers to contribute and collaborate on products – and it’s easily added across multiple platforms including an existing ecommerce environment. Consumers using CountMeIn’s technology can send a gift to anyone whether they’re on Facebook or not, but, for those on Facebook, CountMeIn offers a feature that cleverly identifies upcoming birthdays sorted by date and suggests relevant gifts based on the recipient’s Likes and Interests.
Giving consumers a way to simply contribute to a portion of a gift increases the likelihood of selling big-ticket items and helps to amplify the product to entire networks such as Pinterest, a driving force in online sales and branding. “It’s a win for consumers and brands alike. Group collaboration keeps an individuals’ cost down, while it increases the likelihood of selling big-ticket items for the brands,“ claims Jeff Saul.
The folks at CountMeIn have also realized that there’s a need to prevent the purchase of unwanted gifts, so they’ve given consumers the ability to start and promote their own gifts and gift registries – another win for both brands and users.
What’s more? Brand partners can sell products directly from their Facebook Page or Pinterest boards, utilize QR code technology which ties products to CMI’s mobile storefront in brick and mortar stores or on ads, as well they can setup CountMeIn’s web plug-in API to connect their current ecommerce environment to CountMeIn’s social gifting platform -- all robust features that seamlessly bolster an immediate social enterprise solution with no up-front risk for brands, creating a high-level of return based on the level of effort to implement.
CountMeIn aims to assist brands and retailers in monetizing their fans and followers, using an easy-to-use, all-in-one solution to increase sales and conversions by bridging the gap of contribution, sale and collaboration. For consumers, it’s a fun, collaborative experience that enables them to promote the products they want and love, with the added benefit of using an intuitive platform that can organize gifts for anyone across multiple platforms.
Visit the CountMeIn App and connect with the team on the Blog Facebook and Twitter.
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