“EMM International” to Launch in Turkey

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EMM International provides independent media auditing and management consultancy to world class brands. EMM International, which has been providing services for Turkey through its central London office for 20 years, has announced the launch of an office in Turkey in parallel with the increasing demands in the field.

Having opened in Istanbul, EMM TURKIYE is offering its services from 1st October 2012.


EMM TURKIYE will combine the expertise of EMM International headquartered in London and Erhan Toprakkiran, founder of MEDIA+, the first media planning and buying company in Turkey, 22 years ago and pioneer of many developments in the sector. Both partners are recognized for their depth of experience and highly professional approach and have outstanding track records within the media arena.

Erhan Toprakkıran is a successful figure not only in the field of media, but also in all fields of marketing communications with his 30 years of professional background.
Stephen White is the founder of EMM International and a highly prestigious figure within the global media industry.

EMM TURKIYE will provide Turkish advertisers with best global media practice fuelled by in-depth local knowledge. From now on, advertisers in Turkey will gain access for the first time to media performance evaluation practices and processes which require expertise and have been successfully implemented and proved to be reliable on a global scale. Adapting these to the Turkish market will improve advertisers’ media budget performances significantly.

EMM is renowned for its ethical and quality-assured media consultancy business, with a policy of employing very senior ex-media agency professionals. It offers accurate and insightful media auditing, and sophisticated media performance programs.

In addition to conducting media performance auditing services for both global and local brands, EMM TURKIYE will also constitute an opportunity for the firms headquartered in Turkey to access media management and auditing services related to their media investments in other countries internationally.

EMM TURKIYE will offer the following main services:

  • Media Performance Evaluation
  • Media Agency Contract Reviews
  • Improving Client Media Process
  • Auditing Contractual Deliverables (e.g. Financial Probity Auditing)
  • Media Planning and Strategy Benchmarking
  • Clarification of Volume Rebates from the Media
  • Media Agency Pitch Management
  • Media Performance Incentive Programs

Notes to Editor:
EMM International is a global independent Media Management Performance and Media Auditing Consultancy, building bespoke media solutions for world-class brands. We evaluate, benchmark, and monitor our clients’ media investments, helping advertisers understand the complexities of the media process to bring savings and added value.

Based on 20 years of practical application of our skills, we have gained positive recognition in the international arena for being a highly professional, ethical and quality-assured consulting business. EMM’s business has always been based on employing senior ex-media agency professionals, led by Chairman Stephen White, a highly respected figure in the global media industry.

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Erhan Toprakkiran
EMM International
+90 532 - 261 81 73
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