Xoriant Provides End-to-End Turn-Key Solution to Telcos for its Mobile Advertising Needs

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Xoriant builds an innovative solution to deliver optimized, high quality, multimedia ads over a variety of delivery channels.

Xoriant Corporation, a leading software product engineering services company, has recently developed innovative new software components for one of the leading providers of multi-channel, media-rich advertising. The Xoriant developed solution delivers optimized, high quality, multimedia ads over a variety of delivery channels: Mobile, Web, IPTV and others. This new ad serving engine is currently being used by leading worldwide telecom providers to serve advertisements to millions of its subscribers with personalized content based on their preferences, location, and other personalized targeting parameters. The product is able to support over 700 transactions per second by implementing highly multi-threaded design. System scalability, high throughput, and availability are guaranteed using a unique flow control mechanism and a custom developed node agent. Multiple site data synchronization is achieved using Oracle Streams. Xoriant developed the solution using proven technologies such as core Java, Struts, Spring and Hibernate frameworks deployed on JBoss / Websphere servers and Oracle RAC.

Xoriant is currently working on integrating the ad serving engine with external ad servers like Buzzcity, Sofiyalis, In-Mobi, Google AdSense, Yahoo ads and many more. In addition to enhancing and building new services and components, Xoriant is also providing sustenance, support and product customization.

About Xoriant
Xoriant Corporation is a Product Development/Engineering Services company. It provides full life cycle software development, engineering services, product implementation and integration services to businesses from its headquarters in Sunnyvale, CA and global delivery centers in New Jersey, United Kingdom, and India. Xoriant helps their clients realize their business vision through best practice based implementations and customized technology solutions. For more information on Xoriant, please visit http://www.xoriant.com.

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Kris Harikrishnan
Xoriant Corporation
1(408)-743-4425
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