Twisted Sista Launches at Select CVS Locations, Making Salon Quality Hair Even More Accessible to Women with All Hair Types and Textures!

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Beauty on a budget just got more fabulous as salon-inspired hair care line, Twisted Sista, brings their hair care line from the streets of London to select CVS locations across the US!

Twisted Sista's salon-inspired hair care products are now available at select CVS stores nationwide. CVS joins Duane Reade, Target, and Walgreens stores offering quality salon tested hair care and styling products for all hair types and textures nationwide.

Developed by Stephen Durham in 2004 at his Urban Therapy Hair Salon in London's Notting Hill, the Twisted Sista range was inspired by the city's modern multi-cultural women with little time to spare on complicated hair care at home. The line immediately took off in the UK, and in September 2008, Stephen relocated to California in order to fulfill his dream of launching the Twisted Sista line in the US, where it’s just as common to find busy, budget-minded and performance-demanding women shopping in the drugstore for their beauty needs.

The Twisted Sista hair care collection is striking a chord with women and other drugstore (now CVS!) buyers everywhere – the right price point allows for women to try any or all the products without the guilt, and the efficacy convinces women of all ages and ethnicities to keep coming back to the brand. The line is comprised of products that cleanse, condition, create, and finish - the De-Frizz Shampoo and Conditioner, Different Strokes Serum, Blow Dry Creme, Curl Activator, and 30 Second Curl Spray - and includes good-for-you ingredients, like Vitamin E to protect against UV damage, Panthenol to strengthen and protect against breakage, and naturally-derived emollients to boost definition and shine.

Twisted Sista's high-performance products can be used on all hair types and textures to create everything from effortless, everyday styles to sophisticated and sleek hairdos. Need to tame frizz or flyways? Different Strokes Serum is your go-to product. Trying to amp up the volume and shape on your curls? Try the Curl Activator or 30 Second Curl Spray! No matter the hair type or geographical location, Twisted Sista is available for everyday styling needs. Head over to a nearby CVS near and see what everyone has been raving about!

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Shoko Katsuragawa
Michael Rogers Public Relations
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