Extra Life is readily embraced because it allows gamers from all walks to shine as heroes for sick and injured kids in their community while gaming wherever, however and with whomever they choose.
Salt Lake City, UT (PRWEB) October 04, 2012
Gamers looking to make a direct impact in their hometown have a can’t-miss opportunity this month with Extra Life, a gamer-centric fundraising phenomenon helping Children’s Miracle Network Hospitals across North America.
The Extra Life marathon encourages game enthusiasts to sign up for free at http://www.extra-life.org, select the Children’s Miracle Network Hospital they support, and seek online donations to help the sick and injured kids treated at Children's Miracle Network Hospitals. By doing so, participants will work toward their intended donation goal leading up to game day on Saturday, Oct. 20.
Now in its fifth year, this "grassroots gaming" program has seen staggering year-over-year growth, with more than $1.2 million raised in 2011 and 10,000-plus participants signed on this year. Video games, board and card games, and role-playing and outdoor games are all welcomed Extra Life activities.
Along with word-of-mouth recruitment, Extra Life has also received endorsements and sponsor support from top gaming authorities and companies including the Entertainment Software Association (ESA), E3, Reddit, G4TV, Microsoft/Xbox, Sony, Ubisoft and gaming personalities Robert Bowling, Rick Malambri and The Frag Dolls.
“The Extra Life movement has experienced extraordinary growth over the past four years because it gives gamers an easy way to help Children’s Miracle Network Hospitals while celebrating the fun of gaming,” said Jeromy ‘Doc’ Adams, founder of Extra Life and the program’s director at Children’s Miracle Network Hospitals. "Extra Life is readily embraced because it allows gamers from all walks to shine as heroes for sick and injured kids in their community while gaming wherever, however and with whomever they choose. And it’s an awesome reason to game all day!”
In addition to a streamlined registration process, Adams also noted extra-life.org provides helpful links, blog posts and media resources for promoting and encouraging donations. To get started on their fundraising quest, each Extra Life participant is asked to raise money by recruiting at least four sponsors to give a minimum of $1 for each hour of the event, equating to just $24 per sponsor.
Though the Extra Life program is billed as a 24-hour marathon, gamers are encouraged to take breaks throughout the day and to implement any applicable safety measures. Players can game for the 24 hours on Oct. 20, spread out their hours over several days or play as a relay among team members. Please visit the Safety Notice page at extra-life.org for more tips on how to game wisely.
More about Extra Life:
Extra Life was created by Adams in 2008 to honor the late Tori Enmon, a 15-year-old Children’s Miracle Network Hospital patient who played video games during her battle with acute lymphoblastic leukemia. In 2011, Extra Life participants reached a fundraising milestone, with more than $1.2 million directly benefiting Children's Miracle Network Hospitals across the United States and Canada. Hospitals use the funds however they’re needed most, typically to purchase equipment, conduct research and provide uncompensated care.
About Children's Miracle Network Hospitals:
Children’s Miracle Network Hospitals raises funds for 170 top and nonprofit children’s hospitals across the United States and Canada, which, in turn, use the money where it’s needed the most. When a donation is given it stays in the community, helping local kids. Since 1983, Children’s Miracle Network Hospitals has raised more than $4.3 billion, most of it $1 at a time, all in support of the mission to save and improve the lives of as many children as possible. Learn more at CMNHospitals.org.