Premier Homeowners Insurance Extends Commitment to Online Customers

Share Article, a Florida home insurance agency upgrades its website site for fuller access to insurance solutions. Saving Floridians time and money on insurance.

Premier Homeowners Insurance, a leading Florida online insurance agency, is doubling down on its commitment to internet customers by launching an improved version of its popular website,

The upgrade is a response to requests by Premier customers for a more interactive experience in their evaluation of home insurance needs and purchase of insurance products. The end result is a site that goes beyond the fundamental online-quote function and gives homeowner insurance some practical context.

For example, besides offering Florida homeowners the latest insurance industry news across the state, it gives site visitors a state-by-state look at insurance issues. This can be important information for Floridians who are planning a move from The Sunshine State—or recently have moved to Florida and still have property elsewhere.

The site also gives access to Premier’s Facebook account, the internationally popular model of interactivity. In a departure from what can be industry hum-drum, a lively blog by Premier analysts gives visitors an insider look at the currently helter-skelter scene encompassing Florida homeowners insurance products and issues.

“We want to be responsive to customer needs at this critical juncture of insurance decision-making in Florida,” says Morgan Moran, president of Moran Insurance and Financial Solutions, the parent company of Premier Homeowners Insurance. “But our website does more than meet needs. It anticipates them through our ongoing and comprehensive evaluation of insurance products and services.”

Because Premier Homeowner Insurance is just one page in Moran’s portfolio of insurance interests, Premier customers are privy to a full array of brokered auxiliary services, including home, auto and commercial insurance.” The Premier website is a gateway to all of the above.

The upgraded website platform is based on an advanced CMS content management system, which is notably scalable in its content and visitor-friendly. The system continues to grow in use worldwide and is the platform for a wide-ranging variety of sites, from the United Nations to The Discovery Channel to The Onion.

Moran is a university-trained financial counselor (University of Vermont) who moved to Florida in 2004 to establish his start-up insurance group in the Jacksonville area. ( He subsequently founded, a consumer-oriented organization that monitors legislative and regulatory activity.

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Laurin Agnew
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