Crane & Canopy Introduces its Fall 2012 Collection

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Online home goods company unveils eight original designs to consumers who crave affordable luxury.

Our Fall Collection is an extension of our most popular bedding designs from our summer launch. Our customers will see designs with more interesting textures, stitches and prints that highlight contemporary geometric and floral patterns.

Crane & Canopy, an innovative home goods company offering affordable luxury online, introduces its Fall 2012 Collection today with a beautifully designed collection of high quality bedding.

Aligning with current fashion and home décor trends, the Fall Collection features eight new original designs, all inspired and named after San Francisco locales. Key styles include The Lombard, a modern ironwork print, The Page, a reversible embroidery as well as The Vista, a luxurious textured design. The brand also introduces their bestselling designs, The Dolores, The Valencia and the Noe, in fresh new hues.

“Our Fall Collection is an extension of our most popular bedding designs from our summer launch,” says Karin Shieh, Crane & Canopy’s Co-Founder and CMO. “Our customers will see designs with more interesting textures, stitches and prints that highlight contemporary geometric and floral patterns.”

Offering a unique direct-to-consumer business model in the home décor industry, the brand works with in-house designers and premium manufacturers to create high-quality bedding at an innovative price point. Crane & Canopy’s supply chain and business model of cutting out the middlemen and working directly with premium manufacturers also allows the company to continually introduce new designs and pass the savings directly to the consumer. Through the brand’s “Fall into Bed” campaign, Crane & Canopy will unveil two new designs weekly throughout the month of October and continue to regularly release new products in the upcoming months.

“Because of our vertically integrated business model and partnership with premium factories, we can bring a concept to life in a matter of weeks. As a result, we are able to incorporate the hottest home décor and fashion trends to our products that is unprecedented in this industry,” says CEO and Co-Founder, Christopher Sun.

All products employ the highest quality long-staple cotton with weaves ranging between 300-400 thread count. Crane & Canopy now offers swatches of their fabrics to consumers, who prefer to touch and feel the quality of the bedding prior to purchase. Prices for the Fall Collection range between $99 - $149 for duvets and $25 – $30 for shams at http://craneandcanopy.com.

For interviews, high-resolution images, and/or samples, please contact Moderne Press at 510.647.9761 or info (at) modernepr (dot) com.

About Crane & Canopy
Crane & Canopy is an innovative online home goods company that offers beautifully designed, high-quality bedding at an innovative price point. Armed with a team of talented designers, Crane & Canopy works directly with premium manufacturers to deliver customers a continuous new selection of on-trend, premium designer bedding without the department store markup. For more information, please visit http://craneandcanopy.com.

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Connie Wong

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