Designing a Million-Dollar Campaign for Positive Change

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Idea Couture delivers impressive updates to the 2012 Aviva Community Fund platform.

Idea Couture’s design of this year’s Aviva Community Fund includes stunning design and strategy improvements. The platform introduces a beautiful and technically sophisticated responsive design and a redesigned approach to social media engagement that sets the standard for Facebook voting experiences and improves the program’s reach through smart timeline integration.

Hailed as one of Canada’s most successful social marketing programs, the Aviva Community Fund is the brainchild of Aviva Canada, Inc., one of the country’s leading providers of home, auto, leisure and business insurance. Aviva is offering a total of $1,000,000 to Canadians with ideas to create positive change in their local community. During the four-month long competition, Canadians are asked to vote for community improvement ideas that will create positive change. Over the past three years, the platform has helped fund 31 innovative ideas and direct over $2,500,000 to drive social positive change across the country.

This year’s “People Not Policies” theme is reflected in two specific prizes: the “At-Risk Youth Prize” of up to $150,000 for community groups or charities that support homeless and at-risk programs, and the “Broker Prize” of up to $150,000 for initiatives specifically supported by insurance brokers.

Canadian citizens may submit an idea by visiting Ideas can be submitted between September 26 and November 26.

Idea Couture is an award-winning global strategic, customer insights and experience design firm with offices in Toronto, San Francisco, Shanghai, London and Mexico. Idea Couture partners with leading companies to envision and create differentiating breakthrough products, services and programs that fulfill user needs, forge lasting emotional connections between customers and brands and drive new revenue. Through the power of D-School + B-School, Idea Couture delivers value by bringing the best team of multidisciplinary minds to every engagement.
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Aviva Canada is one of the leading Property and Casualty insurance groups in Canada providing home, automobile, recreational vehicle, group and business insurance to more than three million customers.
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Heidi Griffith
Idea Couture
415.376.6474 713
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